Traditional with a twist
Familiar formats may help more hesitant consumers to wade into the world of foreign flavors, and diverse varieties in staple sauces and common condiments may draw more exploratory palates.
“Following the tastes of millennials looking to try new foods and flavors, mature condiments with established recipes began to offer more twists on the classics after small start-ups paved the way,” Packaged Facts said.
For example, many mayonnaise brands offer wasabi, chipotle, pesto, garlic, horseradish and ginger flavors, while twists on ketchup include chipotle, ghost pepper, sriracha and sun-dried tomato varieties. New takes on mustard feature garlic, blue cheese and oregano flavors.