Transparency is top-of-mind
Consumers are increasingly seeking a story along with their food, demanding insight into a company’s environmental sustainability and business practices before they buy. To interest these consumers, several manufacturers are displaying information about their companies’ history and how their products are made via web sites or product labels.
“Companies are increasingly selling a story with their products,” Packaged Facts said. “This marketing tactic is often successful with millennials, who tend to see corporate transparency as a big factor when making purchasing decisions.”