CHICAGO — Imperial Frozen Foods, a portfolio company of Kenex Holdings, has acquired the assets of Greystone Foods L.L.C., a Birmingham, Ala.-based manufacturer of branded and private label frozen (IQF) vegetables.
Founded in 2002, Greystone manufactures 30 varieties of grade-A frozen vegetables for distribution to 2,000 supermarkets across the United States. Greystone’s vegetables are offered in clear bags, which allows the consumer to see what they are buying. Additionally, Greystone’s bags are thicker than usual, which the company said prevents the product from acquiring crystallization during its transition through the supply chain from Greystone to the end user. Greystone’s product is sold both under private label as well as the Today’s Harvest brand, which is available in grocery stores throughout the Southeastern U.S.
|Alex McIntosh, vice-president of sales for Imperial Frozen Foods|
“We feel Greystone is a strong strategic fit with our go-to-market strategy, which will now allow Imperial to offer a one stop shop for IQF fruit and vegetables with both branded and private label solutions,” said Alex McIntosh, vice-president of sales, Imperial. “Combining private label with Sunkist Frozen Fruit and Today’s Harvest Vegetables on the same truck can generate significant freight efficiencies for our customers.”Imperial Frozen Foods was formed in 1957 as an extension of the Fruitcrest Preserve Co. Kenex Holdings acquired Imperial in December 2014, and in 2016, Imperial opened up a facility in Savannah, Ga., to further expand its offerings. In addition to Imperial, Kenex owns Bubbies Homemade Ice Cream & Desserts, a manufacturer of premium mochi ice cream.