Delving into digital

Digital marketing and resources are key for produce shoppers, as more consumers take advantage of in-store digital research to compare prices, find coupons or learn more about where the products originated.

“Digital outreach allows for a more targeted and nimble approach to promotions, such as geotargeting by store or one-day/happy hour sales,” F.M.I. said. “Digital can be leveraged for shopper education, including recipes, product, origin or growing/grower information.”