Going loco for local
Fifty-four per cent of shoppers are hoping for an expanded local selection, F.M.I. said, and local receives preference over organic among many consumers in a direct comparison. To lure in local-seeking consumers, retailers must display prominent messaging about the locality of the produce and ideally tell the story of where each product came from.
“Shoppers’ definition of local is settling on a mile radius and state lines with supporting the local farmers/economy being the top reason for purchasing local,” F.M.I. said.