CHICAGO — The Kraft Heinz Co. and Oprah Winfrey have teamed up to launch O, That’s Good!, a line of refrigerated soups and savory sides “that bring a nutritious twist on comfort food classics to everyone’s table,” the company said. The products are the first introduction from Mealtime Stories L.L.C, a joint venture Kraft Heinz and Ms. Winfrey announced in January.
“I love healthy foods and eating from my garden,” Ms. Winfrey said. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it for your family.”
To develop the new brand, Kraft Heinz and Ms. Winfrey collaborated with a team of creative chefs, the company said. The new products contain no artificial flavors or dyes and present better-for-you twists on classic comfort foods. For example, in the Original Mashed Potatoes, some of the potato has been swapped out for mashed cauliflower, and in the Broccoli Cheddar Soup, a portion of the cheese has been replaced with butternut squash.
The O, That’s Good line includes four soup varieties: Baked Potato Soup with cauliflower, Creamy Butternut Squash Soup with sweet potatoes and carrots, Broccoli Cheddar Soup with butternut squash, and Creamy Tomato Basil Soup with celery and carrots. The brand also contains four savory side options: Original Mashed Potatoes with cauliflower, Garlic Mashed Potatoes with cauliflower, Three Cheese Pasta with butternut squash, and Creamy Parmesan Pasta with white beans.
O, That’s Good! soups and sides will be available nationwide in October.
|Nina Barton, senior vice-president of marketing, innovation and R.&D. for the U.S. business at Kraft Heinz|