DeLu Jackson has been named vice-president of precision marketing at Conagra Brands.

CHICAGO — DeLu Jackson has been named vice-president of precision marketing at Conagra Brands, Inc. In this newly created role, Mr. Jackson will lead marketing transformation and demand acceleration efforts through the use of data intelligence, agility, always-on content and dynamic measurement, according to the company. He will report to Darren Serrao, executive vice-president and chief growth officer.

Mr. Jackson brings more than 20 years of marketing experience to Conagra Brands. Most recently he was vice-president of digital acceleration for Kellogg Co. Previously, he was corporate vice-president of global marketing at McDonald’s Corp., leading marketing, social media and customer engagement. He also has held leadership roles in marketing for Nissan, Audi, Subaru and Ford. He has a bachelor’s degree in politics from Princeton University and a master of business administration degree in marketing from New York University’s Stern School of Business.

Darren Serrao, executive vice-president and chief growth officer of Conagra Brands

“DeLu has achieved incredible results as an integrated marketing leader, and he will play a vital role in transforming our marketing function so that our brands are reaching consumers in the ways their connectivity and lifestyles dictate,” Mr. Serrao said. “As we focus on growing our brands and business, DeLu will help accelerate our progress by partnering with our teams involved with insights, innovation and marketing strategies to create breakthrough programs.”