More innovation, geographic expansion upcoming for billion-dollar snack brand.

Management is trying to improve the contribution of innovation to overall company performance.

Baked foods company eyes expansion outside core bread business and geographically.

Niccol lays out four-pronged strategy to improve company performance.

Company continues to reshape portfolio.

CEO cites consumers’ desire for affordable protein.

The new name must be approved by shareholders.

Industry observers waiting to see the benefits of the changes.

CEO says makeover remains a work in progress.

The company’s marketing spend is up 43% over the past five years.