New snack formats and flavors are rolling out nationwide.

Part of the brand’s Thin & Crispy line.

Product introductions center on the breakfast category.

Available for a limited time.

Brand has “experienced exponential growth,” snacks division president says.

More innovation, geographic expansion upcoming for billion-dollar snack brand.

Management is trying to improve the contribution of innovation to overall company performance.

Circana forecasts retail food and beverage volume growth to be between zero and 1%.

The new name must be approved by shareholders.

Cracker manufacturers are innovating with flavor and format mashups.