Coca-Cola drops new Sprite Ginger 02.12.2020 By Rebekah Schouten Beverage was developed in response to growing popularity of ginger-flavored sparkling drinks.Read More
Coca-Cola’s organic revenue growth exceeds expectations 01.31.2020 By Jeff Gelski The Coke Energy launch in the United States will receive the company’s ‘full marketing muscle.’Read More
Coca-Cola to ramp up investment in France 01.22.2020 By Eric Schroeder Unveils plans to invest €1 billion over the next five years.Read More
Powerade propels into water, shelf-stable creatine 01.21.2020 By Rebekah Schouten Coca-Cola Co. subsidiary launches two new product lines.Read More
Coca-Cola Co. takes full control of fairlife 01.06.2020 By Keith Nunes The dairy beverage processor will operate as a standalone company in Chicago.Read More
Coca-Cola restructures leadership as chief growth officer retires 12.16.2019 By Monica Watrous Francisco Crespo to leave company after 30-year career.Read More
Storytelling takes top spot in Innova’s 2020 trends 12.06.2019 By Jeff Gelski Stories of a product’s origin, its cultural significance or its processing techniques may attract consumer interest.Read More
Costa Coffee names new c.e.o. 11.20.2019 By Sam Danley Former McDonald’s exec to take the helm at the coffeehouse chain. Read More
The story behind Coca-Cola’s 'first new major brand' in 10 years 11.07.2019 By Rebekah Schouten AHA sparkling water to hit shelves in March 2020.Read More
Conagra, Coca-Cola collaborate on new snack gels 11.05.2019 By Rebekah Schouten Marks both Snack Pack’s and Fanta’s first co-branded partnership.Read More