Company envisions major growth for Oreo brand.

Premium and seasonal represent opportunities.

Morgan Stanley sees ‘strategic benefits’ in potential deal.

Company’s stock price surges 30% on talks.

Company eyes 10% market share.

Mintel presentation at IFT FIRST showcases recent launches with high purchase intent.

Bread and savory snacks turn to flavor and function for innovation.

Eyes a self-sufficient supply chain by year’s end.

Recent investments accelerate capabilities, report says.

Will seek to drive faster industry-wide action.