A variety of innovations were on display at the May show.

New snack products are entering the category.

New cookies shaped like various Keebler elf mascots.

Project to support company’s first new product launch outside of Europe.

Manufacturers of ice cream and frozen novelties are expanding their portfolios.

Manufacturers are experimenting with fresh formats and formulations.

The ice cream candy bars feature three iconic candy bar flavors.

New LTO inspired by popular beverage from Harry Potter franchise.

Cookie innovations are heading towards retail stores.

First permanent addition to Keebler Fudge Stripes portfolio.