First new Own brand in recent years.

The General Mills brand is collaborating with musician Kid Cudi.

Comes in 7UP and Crush orange soda flavors.

Innova research shows consumers find definition, regulation lacking.

Meltamors feature a melting chocolate or caramel center.

Hires Steve Katzenberger and Sonali Dalvi.

Plans for plant now include $22 million investment.

Retailer is working to elevate product flavor profiles.

The sweet and savory product was created to celebrate the brand’s 75th anniversary.

Simply Kake may enable bakers to have taller, lighter, baked foods.