Logos for both companies will keep the Kellogg Co. ‘K.’

Trends emphasized sustainability claims and functional ingredients.

Wella previously was Thunderbird’s co-packer.

Company aims to improve its competitiveness.

Recent bar category innovation features specialized and plant-based ingredients.

Plant protein now makes up 40% of requests in bars, powders applications.

JAMBAR donates 50% of proceeds to charity.

With supply chain issues eased, oat bar manufacturer focuses on innovation and adding scale.

White chocolate peppermint granola has 15 grams of protein.

Products have been in test in two markets.