Legal guidance recommends a focus on messaging and brand transparency.

NIQ survey finds interest in nutrition, gut health products and health tech.

GFI reports say awareness, innovation, taste, and price parity are increasing.

More capital is needed to achieve the category’s potential, according to reports.

Updated work requirements and restrictions on what products beneficiaries may purchase have been proposed.

Bacon and dinner sausage playing major role.

Sales are up, along with better-for-you product launches and M&A activity.

Circana sees store brands gaining ground in new categories.

Report finds 46% of shoppers plan to buy more store brands this year.

Standing out in the category requires innovative flavors, formats and partnerships.