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Articles by Monica Watrous

Nestle to source all Crunch bars with sustainable product

05.23.2013

By Monica Watrous

Company announces plans to expand sourcing from its Nestle Cocoa Plan.

Kellogg heats up cereal category

05.22.2013

By Monica Watrous

Special K Nourish hot cereals and bars contain quinoa, fruit, nuts and seeds.

Cool sips, strawberries and citrus brighten summer menus

05.21.2013

By Monica Watrous

Seasonal offerings include both traditional American classics and ethnic-inspired dishes.

Old World bread on the rise

05.20.2013

By Monica Watrous

Pretzel bread, brioche and flatbread add premium touch and texture to burgers or BLTs.

Wendy’s struggles to juggle value and premium

05.13.2013

By Monica Watrous

Chain to tweak marketing efforts to regain lost value menu share.

Kellogg homes in on away-from-home eating

05.07.2013

By Monica Watrous

Acquisition and innovation drive growth in the company's U.S. Specialty Channels division.

Jalapenos sizzle in snacks, spreads and sips

05.06.2013

By Monica Watrous

New menu items and products feature the flavor in unexpected ways.

Kellogg chasing after boomers

05.03.2013

By Monica Watrous

Upcoming cereal launches target high-income boomers by offering chia, omega-3 fatty acids and multigrain.

F.D.A. ordered to move forward with F.S.M.A.

04.26.2013

By Monica Watrous

A federal judge ruled in favor of advocacy group pushing for a timelier release of regulations.

Dairy industry petition generates confusion

04.18.2013

By Monica Watrous

Consumers upset over misperceptions related to industry efforts to change the labeling on flavored milk.

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