Anyone who has attended trade shows such as the Institute of Food Technologists Annual Meeting and Food Expo knows the food and beverage industry has been slowly edging its way beyond sustenance and into the gray area between health and wellness and the pharmaceutical sector.
For food manufacturers finding themselves challenged to develop products that fit the simple label trend, it may be equally worthwhile to highlight the value new ingredient technologies are adding to their products.
It should be noted that at a time when obesity is such a top-of-mind issue throughout the public health community, the food industry has introduced more products focused on health and wellness than ever before.
Placing restrictions by law on the use of specific food and beverage ingredients, outside of those established by the Food and Drug Administration, represents a fundamental shift in public health policy.
Despite the high volume and fierce intensity of the debate, a key component to addressing childhood obesity and, indeed, adult obesity has been omitted from the equation — the need for nutrition education in schools.