Digital Marketing
TARGETED E-MAIL MARKETING
Deliver your message directly to your best prospects. Targeted E-mails are a great way to introduce new products, announce special offers and drive qualified traffic and leads to your website. A detailed report of lead information from clicks on your Targeted E-mail will be sent to you one week following the Targeted E-mail launch.
RATES
For rates please contact your sales representative.
SLIDESHOWS
Each week, Food Business News produces a slideshow of images and descriptions showcasing new products and/or menu items. In 2020, companies can sponsor a slideshow in which they provide one slide of their own to appear exclusively in the slideshow. With each slideshow sponsorship, sponsors will receive the following:
- One slide in the slideshow
- Leaderboard and medium rectangle ad to appear exclusively on the slideshow page for 30 days from the launch
- Link to the slideshow promoted for one week in Food Business News newsletters
- Link to the slideshow promoted for one week on the FoodBusinessNews.net homepage
- Sponsor will also receive a ROS ad for one month. The ROS ad will run from the start to the end of the month in which the slideshow runs
Following the promotion, the slide will continue to reside within the slideshow for future viewing.
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AUDIENCE EXTENSION
A New Way to Engage
Reach Sosland Publishing website visitors as they visit social media sites, navigate the web or use mobile apps.
Enhance Your Reach
Audience Extension amplifies your message to our qualified readers resulting in higher conversion and engagement rates. Place your message in the right place at the right time to the right people.
Pricing:
- $4,000 for Facebook* or Google**
- $7,000 for both Facebook and Google
- $1,000 to expand audience reach
**Google includes the Google Search and Display Networks.
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AUTOMATED MARKETING CAMPAIGN
Our Automated Marketing Campaigns (AMCs) empower brands to amplify their marketing efforts across various channels. With AMCs, emails are targeted to an audience defined by behavior, preferences or desirable characteristics. The engagement of this first message triggers a more personalized follow-up email. With this approach, marketers can get a highly defined level of engagement with the audience they want to reach.
BRONZE VOYAGE: 2 Targeted E-mails
- $5,650 (Targeted E-mail 2 sent to Opens) or $8,350 (Targeted E-mail 2 sent to Non-Opens).
- Targeted E-mail 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.
- Targeted E-mail 2 - Sent to Non-Opens OR Opens (Clicked or Non-Clicked) of Targeted E-mail 1. Sent 4-6 days after initial send.
SILVER VOYAGE: 2 Targeted E-mails and 1 Website Display Ad
- $8,400 (Targeted E-mail 2 sent to Opens) or $11,100 (Targeted E-mail 2 sent to Non-Opens).
- Targeted E-mail 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.
- Targeted E-mail 2 - Sent to Non-Opens OR Opens of Targeted E-mail 1. Targeted E-mail 2 can target the behavior independently of Targeted E-mail 1 (Not Opened, Opened/Clicked, Opened/Not Clicked). Sent 4-6 days after initial send
- 1x ROS Ad - Ad targeted to audience and behavior (Opened/Not Opened of Targeted E-mail 1). Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days).
GOLD VOYAGE: 3 Targeted E-mails
- $9,350 (Targeted E-mail 2 sent to Opened/Clicked or Opened/Not-Clicked, Targeted E-mail 3 sent to Opened/Non-Opened).
- Targeted E-mail 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.
- Targeted E-mails 2&3 - Sent to Non-Opens and Opened of Targeted E-mail 1. Sent 4-6 days after initial send.
PLATINUM VOYAGE: 3 Targeted E-mails and 2 Website Display Ads
- $12,050 (Targeted E-mail 2 sent to Opened/Clicked, Targeted E-mail 3 sent to Opened/Non-Clicked) or
- $14,750 (Targeted E-mail 2 sent to Non-Opened, Targeted E-mail 3 sent to Opened/Clicked or Non-Clicked).
- Targeted E-mail 1 - Audience list of up to 10,000 derived from base demographics and/or behaviors.
- Targeted E-mails 2&3 - Sent to Non-Opens OR Opens of Targeted E-mail 1. Each Targeted E-mail can target the behavior of Targeted E-mail 1 (Not Opened, Opened/Clicked, Opened/Not Clicked). Sent 4-6 days after initial send.
- 2x ROS Ad - Ads targeted to audience and behavior (Opened/Not Opened of Targeted E-mail 1). Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days).
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E-ZINES
Spotlight your company’s technology or service by showcasing how it addresses a current consumer trend in the marketplace or how it delivers solutions to food companies’ challenges. Sharing the details behind success stories from your customers' perspective, supplemented by input from your company’s subject matter expert, creates a credible, multimedia platform for informing your customers while enticing them with a call to action.
CUSTOM WEBINARS
Webinars offer a great opportunity to build brand awareness and generate sales leads with your clients no matter where they are located. Let Sosland Publishing help you market and present your event to our unique database. Sponsors are responsible for finding their speakers and presenting the webinars. We will provide one of our knowledgeable editors to moderate for event. Webinars are typically 1 hour; 45 minutes with a PowerPoint presentation and 15 minutes of Q&A. Your webinar may incorporate videos, surveys, poll questions, provide links to your site and deliver marketing materials for the audience to download. Your event will be recorded and archived for viewing on-demand. Following your webinar you will receive a full report containing all registration information, details of audience interaction and time spent, a record of all questions submitted during the Q&A, and responses to the survey questions. Registrants attending the on-demand recorded version will also be tracked in your report.
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SPONSORED WEBINARS
Sponsored Webinars provide an opportunity to sponsor designated topics with content developed and presented by the editors of Food Business News. Limited sponsorships are available, with a maximum of three sponsors per topic. Sponsor logos will appear on all promotions, the registration page and on the webinar console for the duration of the event. Sponsors will also receive special recognition at the beginning and end of the webinar, and may provide a sales sheet or link to their site that will be made available to the audience during the event. The full registration list will be sent to the sponsors in Excel format.
2021 SPONSORED WEBINAR TOPICS
January: Flavors to Watch in 2021
April: Sweeteners
May: Snack Trends
August: Trends & Innovations
October: Food Entrepreneur®
November: New Food Insider: 2022 New Product Forecast*
*Exclusive to the New Food Insider opt-in audience.
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WHITE PAPERS
FoodBusinessNews.net will host your white paper and promote it to a targeted audience. White paper hosting includes a reference on the white paper listing page and a dedicated detail page. Your white paper will be promoted via Targeted E-mail, in newsletters for one week and on the FoodBusinessNews.net homepage. Following the promotion, you will be sent a detailed report of the downloads which will include name, company, title, e-mail, phone, state and country.
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CUSTOM MEDIA
Food Business News offers a variety of uniquely tailored media opportunities in both print and digital media for your targeted marketing needs.