Deliver your message directly to your best prospects. Targeted E-mails are a great way to introduce new products, announce special offers and drive qualified traffic and leads to your website. A detailed report of lead information from clicks on your Targeted E-mail will be sent to you one week following the Targeted E-mail launch.
Each week, Food Business News produces a slideshow of images and descriptions showcasing new products and/or menu items. In 2020, companies can sponsor a slideshow in which they provide one slide of their own to appear exclusively in the slideshow. With each slideshow sponsorship, sponsors will receive the following:
A New Way to Engage
Reach Sosland Publishing website visitors as they visit social media sites, navigate the web or use mobile apps.
Enhance Your Reach
Audience Extension amplifies your message to our qualified readers resulting in higher conversion and engagement rates. Place your message in the right place at the right time to the right people.
Our Automated Marketing Campaigns (AMCs) empower brands to amplify their marketing efforts across various channels. With AMCs, emails are targeted to an audience defined by behavior, preferences or desirable characteristics. The engagement of this first message triggers a more personalized follow-up email. With this approach, marketers can get a highly defined level of engagement with the audience they want to reach.
BRONZE VOYAGE: 2 Targeted E-mails
SILVER VOYAGE: 2 Targeted E-mails and 1 Website Display Ad
GOLD VOYAGE: 3 Targeted E-mails
PLATINUM VOYAGE: 3 Targeted E-mails and 2 Website Display Ads
Spotlight your company’s technology or service by showcasing how it addresses a current consumer trend in the marketplace or how it delivers solutions to food companies’ challenges. Sharing the details behind success stories from your customers' perspective, supplemented by input from your company’s subject matter expert, creates a credible, multimedia platform for informing your customers while enticing them with a call to action.
Webinars offer a great opportunity to build brand awareness and generate sales leads with your clients no matter where they are located. Let Sosland Publishing help you market and present your event to our unique database. Sponsors are responsible for finding their speakers and presenting the webinars. We will provide one of our knowledgeable editors to moderate for event. Webinars are typically 1 hour; 45 minutes with a PowerPoint presentation and 15 minutes of Q&A. Your webinar may incorporate videos, surveys, poll questions, provide links to your site and deliver marketing materials for the audience to download. Your event will be recorded and archived for viewing on-demand. Following your webinar you will receive a full report containing all registration information, details of audience interaction and time spent, a record of all questions submitted during the Q&A, and responses to the survey questions. Registrants attending the on-demand recorded version will also be tracked in your report.
Sponsored Webinars provide an opportunity to sponsor designated topics with content developed and presented by the editors of Food Business News. Limited sponsorships are available, with a maximum of three sponsors per topic. Sponsor logos will appear on all promotions, the registration page and on the webinar console for the duration of the event. Sponsors will also receive special recognition at the beginning and end of the webinar, and may provide a sales sheet or link to their site that will be made available to the audience during the event. The full registration list will be sent to the sponsors in Excel format.
2021 SPONSORED WEBINAR TOPICS
January: Flavors to Watch in 2021
May: Snack Trends
August: Trends & Innovations
October: Food Entrepreneur®
November: New Food Insider: 2022 New Product Forecast*
*Exclusive to the New Food Insider opt-in audience.
FoodBusinessNews.net will host your white paper and promote it to a targeted audience. White paper hosting includes a reference on the white paper listing page and a dedicated detail page. Your white paper will be promoted via Targeted E-mail, in newsletters for one week and on the FoodBusinessNews.net homepage. Following the promotion, you will be sent a detailed report of the downloads which will include name, company, title, e-mail, phone, state and country.
Food Business News offers a variety of uniquely tailored media opportunities in both print and digital media for your targeted marketing needs.