Digital Marketing
TARGETED EMAIL MARKETING
Deliver your message directly to your best prospects. Targeted emails are a great way to introduce new products, announce special offers and drive qualified traffic and leads to your website.
RATES
For rates please contact your sales representative.
SLIDESHOWS
Each week, Food Business News produces a slideshow of images and descriptions showcasing new products and/or menu items. In 2021, companies can sponsor a slideshow in which they provide one slide of their own to appear exclusively in the slideshow. With each slideshow sponsorship, sponsors will receive the following:
- One slide in the slideshow
- Leaderboard and medium rectangle ad to appear exclusively on the slideshow page for 30 days from the launch
- Link to the slideshow promoted for one week in Food Business News newsletters
- Link to the slideshow promoted for one week on the FoodBusinessNews.net homepage
- Sponsor will also receive a ROS ad for one month. The ROS ad will run from the start to the end of the month in which the slideshow runs
Following the promotion, the slide will continue to reside within the slideshow for future viewing.
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ADVERTORIALS
Tell your unique story and promote your special capabilities with advertorials. Advertisers have the option of providing their own content or having our editors and designers write and produce the piece. As an added bonus, your advertorial in Food Business News' digital edition links directly to your website, driving engaged readers to your doorstep.
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AUDIENCE EXTENSION
A New Way to Engage
Reach Sosland Publishing website visitors as they visit social media sites, navigate the web or use mobile apps.
Enhance Your Reach
Audience Extension amplifies your message to our qualified readers resulting in higher conversion and engagement rates. Place your message in the right place at the right time to the right people.
Pricing:
- $4,000 for Facebook* or Google**
- $7,000 for both Facebook and Google
- $1,000 to expand audience reach
**Google includes the Google Search and Display Networks.
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AUTOMATED MARKETING CAMPAIGN
Our Automated Marketing Campaigns (AMCs) empower brands to amplify their marketing efforts across various channels. With AMCs, emails are targeted to an audience defined by behavior, preferences or desirable characteristics. The engagement of this first message triggers a more personalized follow-up email. With this approach, marketers can get a highly defined level of engagement with the audience they want to reach.
BRONZE VOYAGE: 2 Emails
- $6,250
- Email 2 sent to Opens
- OR $9,250
- Email 2 sent to Non-Opens
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Email 2.
- Sent to Non-Opens OR Opens (Clicked or Non-Clicked) of email 1
- Sent 4-6 days after initial send
SILVER VOYAGE: 2 emails and 1 Website Display Ad
- $9,000
- Email 2 sent to Opens
- OR $12,000
- Email 2 sent to Non-Opens
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Email 2
- Sent to Non-Opens OR Opens of email 1.
- email 2 can target the behavior independently of email 1 (Not Opened, Opened/Clicked, Opened/Not Clicked)
- Sent 4-6 days after initial send
- 1x ROS Ad
- Ad targeted to audience and behavior (Opened/Not Opened of email 1)
- Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days)
GOLD VOYAGE: 3 emails
- $10,350
- Email 2 sent to Opened/Clicked OR Opened/Not-Clicked
- Email 3 sent to Opened/Non-Opened
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Emails 2 & 3
- Sent to Non-Opens and Opened of email 1
- Sent 4-6 days after initial send
PLATINUM VOYAGE: 3 emails and 2 Website Display Ads
- $12,750
- Email 2 sent to Opened/Clicked
- Email 3 sent to Opened/Non-Clicked
- OR $15,750
- Email 2 sent to Opened/Clicked
- Email 3 sent to Opened/Non-Clicked
- Email 1
- Audience list of up to 10,000 derived from base demographics and/or behaviors
- Emails 2 & 3
- Sent to Non-Opens OR Opens of email 1
- Each email can target the behavior of email 1 (Not Opened, Opened/Clicked, Opened/Not Clicked)
- Sent 4-6 days after initial send
- 2x ROS Ad
- Ads targeted to audience and behavior (Opened/Not Opened of email 1)
- Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Interstitial for 1 week (7 days)
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E-ZINES
Spotlight your company’s technology or service by showcasing how it addresses a current consumer trend in the marketplace or how it delivers solutions to food companies’ challenges. Sharing the details behind success stories from your customers' perspective, supplemented by input from your company’s subject matter expert, creates a credible, multimedia platform for informing your customers while enticing them with a call to action.
CUSTOM WEBINARS
Food Business News webinars offer a powerful activation opportunity for brands looking to share their compelling content and expert insight with targeted audiences. Leveraging the reach of Food Business News to its exclusive subscriber database drives significant viewership and ensures that your messaging is heard by difference makers across the food industry.
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SPONSORED WEBINARS
Build brand awareness and generate sales leads through sponsored webinars. The editors of Food Business News develop and present compelling, exclusive content featuring trends, market analysis and key takeaways from industry topics and events in this series of webinars. Various webinar sponsorship opportunities are available. Talk to your sales representative to request sponsorship details and rates.
2021 SPONSORED WEBINAR TOPICS
January 26: Flavors to Watch in 2021
April 7: Sweeteners
April 28: Food Entrepreneur® Experience
May 12: Snack Trends
June 8-9: Purchasing Seminar
August 25: Trends & Innovations
September 15: Food Entrepreneur® Experience
November 10: New Food Insider: 2022 New Product Forecast
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WHITE PAPERS
FoodBusinessNews.net will host your white paper and promote it to a targeted audience. White paper hosting includes a reference on the white paper listing page and a dedicated detail page. Your white paper will be promoted via targeted email, in newsletters for one week and on the FoodBusinessNews.net homepage. Following the promotion, you will be sent a detailed report of the downloads which will include name, company, title, email, phone, state and country.
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CUSTOM MEDIA
Food Business News offers a variety of uniquely tailored media opportunities in both print and digital media for your targeted marketing needs.