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2021
A crop of oat-based smoothies, juices and milks recently has emerged, marketed as fiber-rich, grab-and-go breakfasts for the busy and, in some cases, lactose intolerant. But will consumers warm up to the idea of potable porridge? Click here for the related story.
Alpina Avena oat-based smoothies are available in original, original light and cinnamon varieties. The original and cinnamon products contain 180 calories and 1 gram of fiber. The light variety has 110 calories and less than a gram of fiber.
Bolthouse Farms, a Campbell Soup Co. brand, offers two fruit and yogurt smoothie products blended with whole grain oat flour. In strawberry and peach flavors, Bolthouse Farms Breakfast Smoothies contain 190 calories and 3 grams of fiber per 8-oz serving.
Available in limited markets, PepsiCo’s Naked Juice has three juice and oat smoothies.In blueberry, peach mango, and apple raisin varieties, the products contain 320 to 350 calories and 5 to 6 grams of fiber per 9.5-oz serving.
To bottle the benefits of oatmeal, Oatworks uses a proprietary ingredient developed by Swedish company Biovelop, who patented a process for extracting beta-glucan soluble fiber from oats into a colorless, taste-neutral powder. Oatworks oat and fruit smoothies, in strawberry banana, pomegranate blueberry, and mango peach varieties, promises the heart-healthy effects of oats without the cooking, cleaning and “lumpy bits.” The product is also gluten-free. Each smoothie contains 150 to 160 calories and 2 grams of fiber per 10.8-oz serving.
Simpli co-founders Helena Lumme and Mika Manninen created their OatShakes line after sampling an oat-based smoothie in Finland nearly five years ago. Available in chocolate, coffee and tropical fruit flavors, OatShakes contain 120 to 160 calories and 1 to 8 grams of fiber per 8.4-oz serving. Simpli also offers a dairy and soy alternative called Naked Oat in original and vanilla flavors and two children’s OatShakes products, OatGrow Chocolate and OatShine Fruits, packaged in lunchbox-ready cartons.
Inspired by his grandfather’s recipe, Pete Stilianessis, founder of Sneaky Pete’s Beverages, L.L.C., debuted a line of oat-based drinks in 2012. With 40 calories and 3 grams of fiber per 12-oz bottle, Sneaky Pete’s Naturally Oatstanding Beverage is available in apple, grape, mango, peach and raspberry flavors.
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2021
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2021