Flavors in the yogurt market are trending toward exotic, unusual and more complex, with fruit flavors dominating global category launches in the past year, according to Innova Market Insights. Click here for the related story.
Fruit flavors rule the yogurt market, featured in more than two-thirds of global launches in the past year. Plain, natural or unflavored yogurts are the second most popular choice globally, representing approximately 12% of introductions, followed by chocolate and caramel flavors, then vanilla.
Ranging from traditional strawberry and peach to exotic papaya and coconut, fruit flavors were included in 75% of U.S. yogurt launches in the past year, while less than 5% of introductions were plain or unflavored.
Products with multiple compartments allow for the addition of sauces and purees or candy toppings. Chobani, New Berlin, N.Y., leveraged this style of packaging with its recent introduction of Flips, which feature flavored Greek yogurt with inclusions in the lid. Varieties include vanilla with corn flakes, honey oats and pecans; key lime with graham crumbles and white chocolate; strawberry with honey oats; and coconut with dark chocolate and almonds.
Yogurt makers may unveil new flavors as limited-edition products. This spring, General Mills, Inc. introduced a seasonal line of Yoplait yogurts in cocktail-inspired flavors, including pina colada and cosmopolitan.
Yogurt flavors are trending toward exotic, unusual and more complex, such as the honeyed apricot variety of Greek yogurt from Müller, PepsiCo’s joint venture with Müller Quaker Dairy.
As yogurt consumption grows across day-parts to include dessert, according to research from Rosemont, Ill.-based NPD Group, products are becoming more indulgent in textures and toppings. Selections from Müller, PepsiCo’s joint venture with Müller Quaker Dairy, include lowfat yogurt with a layer of fruit mousse in such flavors as peach passionfruit.