Today’s peanut butter manufacturers are exploring unique flavor combinations while sweet treat innovators combine peanut butter with its longtime companion jelly to add nostalgia to adult-themed candies and desserts.
Sweet Harvest Foods, Cannon Falls, Minn., markets PB Crave, a four-variety line of artisan-crafted peanut butters. The wild honey-sweetened flavors are: Choco Choco (semi-sweet and dark Belgian chocolate), CoCo Bananas (chocolate chips and natural banana), Cookie Nookie (milk chocolate chips natural cookie dough flavor) and Razzle Dazzle (white and semi-sweet chocolate and natural raspberry flavor).
Peanut Butter & Co., New York, offers an array of traditional and innovative flavors: The Heat is On, which is peanut butter with a kick of chili powder, cayenne peppers, crushed red peppers and paprika; Mighty Maple, peanut butter blended with maple syrup; and Cinnamon Raisin Swirl, with the inclusion of chewy raisins that complements the cinnamon twist.
Boulder, Colo.-based Justin’s, a pioneer in organic and all-natural nut butters and peanut butter cups, recently launched 80-calorie squeeze packs of its most popular nut butters: chocolate hazelnut, classic almond, classic peanut, honey peanut and maple almond.
“Our Signature” Peanut Butter Spread from Pacific Beach Peanut Butter L.L.C., San Diego, Calif., combines palm oil, dairy butter and almonds with crushed peanuts. Other varieties include butterscotch, CinnaYum, white chocolate and a chocolate raspberry peanut butter spread.
Promotion In Motion Companies Inc., Allendale, N.J., is introducing Welch’s PB&J Snacks, bringing together the two flavors of peanut butter and jelly in an easy-to-eat, no-mess treat. The round, bite-size snacks feature a chewy center made with real fruit, surrounded by a peanut butter coating, ending the “crust or no crust” debate once and for all. They come in a number of varieties, either a Concord grape or strawberry center with either a creamy or crunchy peanut butter outside.
Toronto, Ontario, Canada-based Chocolate Signatures now sells David’s PB&J bite-size snacks. Each peanut butter ball is filled with raspberry jam and coated in dark chocolate.
Hagensborg Chocolates Ltd., Burnaby, British Columbia, Canada, has introduced bite-size Truffle Pig’lets and Truffle PB&J Bars in peanut butter and raspberry jam combinations. Raspberry juice concentrate provides that layer of fruity flavor.
The PB&J concept is at the heart of the Kind Fruit & Nut Peanut Butter & Strawberry Bar from Kind L.L.C., New York. The sweet, chewy snack contains 190 calories and 7 grams of protein.
Main Street Cupcakes, a multi-unit Ohio bakery with origins in Cleveland, has been offering a PB&J Cupcake on a rotational basis since opening six years ago. The vanilla cupcakes are filled with strawberry jam and topped with peanut butter buttercream frosting.
For the summer of 2013, Ben & Jerry’s, Burlington, Vt., a Unilever company, Englewood Cliffs, N.J., introduced Peanut Butter Jam Session exclusively through Target stores. The product combines peanut butter ice cream with a crunchy peanut butter swirl and a raspberry swirl.
Full Tilt Ice Cream USA, Seattle, offers PB&J ice cream made with local ingredients, including peanut butter from CB’s Nuts, Kingston, Wash., and strawberry jam that is made in house using berries from Biringer Farm, Arlington, Wash.