C.P.G. manufacturers create an urgency to buy with seasonal varieties of mainstream foods.
Fischer & Wieser Specialty Foods Inc., Fredericksburg, Texas, markets limited-edition heat-and-eat jarred soups priced at a premium. Sold under its Mom’s brand, the current limited-edition tomato basil soup is created with tomatoes, fresh basil and heavy cream.
California Pizza Kitchen, a brand of Nestle USA Inc., Glendale, Calif., has two limited-edition Crispy Thin Crust varieties: Greek Recipe and Spicy Chipotle Chicken.
Hamburger Helper from General Mills Inc., Minneapolis, is exploring bold flavors with its recently introduced Ultimate line. Two ethnically inspired flavors are rolling out as limited-edition trial products: Cheesy Fiesta Nacho and Southwest Chipotle Chicken.
For summer 2014, Holland, Mich.-based Hudsonville Ice Cream introduced a few summer limited-edition ice cream flavors, including Grand Hotel Pecan Ball Ice Cream, which combines fudge swirls and pecans in vanilla ice cream.
Pinnacle Foods Corp., Parsippany, N.J., under its Duncan Hines brand of cake mixes has introduced Spring Velvets, which bakes into a layered pink and yellow cake, and Summer Velvets, which bakes into one red and one blue layer.
Spangler Candy Co., Bryan, Ohio, splashed into summer with two limited-edition Hawaiian Punch-flavored Dum Dums. Hawaiian Punch’s iconic Fruit Juicy Red flavor and Polar Blast are now two of the 16 Dum Dums flavors available in specially marked bags.
Dr Pepper Snapple Group, Plano, Texas, recently introduced its own limited-edition concept under the Dr Pepper label. Only available during the summer months, Dr Pepper Vanilla Float combines Dr Pepper and the flavor of vanilla ice cream.
Bakersfield, Calif.-based Bolthouse Farms, a business unit of the Campbell Soup Co., is sparking taste buds with its new summer-only beverage: Watermelon Mint Lemonade. The beverage combines sweet lemons, watermelon and a hint of mint.
For the first time, American consumers get to experience ready-to-drink shincha tea, but only for a short time, from Ito En (North America) Inc., Brooklyn, N.Y. Japan's summer beverage is the year's very first harvest of green tea, celebrated for its fresh and lively flavor, naturally sweet finish and smooth umami character.
Tribe Hummus, Taunton, N.Y., is introducing Limited-Batch Rosemary Focaccia, a blend of chickpeas, rosemary spices, extra virgin olive oil and lemon.
In June, Prairie Farms Dairy, Carlinville, Ill., introduced three flavored milks with a summer theme. Sold under the company’s Old Recipe brand, the limited-edition flavors are the inaugural offerings in the Cupcake Classic series: chocolate truffle reduced-fat milk, strawberry banana lowfat milk and vanilla lowfat milk.
Yoplait, a General Mills, Inc. brand, this summer introduced margarita and peach sweet tea varieties, two unexpected flavors for yogurt.
The Planters brand from Kraft Foods Group, Northfield, Ill., has launched Limited Edition Summer Berry Edition, with peanuts, almonds, blueberries, cranberries, peanuts and strawberries.
Bimbo Bakeries USA has introduced seasonal flavors for its Thomas' English muffins, bagels and toasting breads. Varieties this year include banana bread English muffins and bagels, cinnamon vanilla English muffins, maple French toast bagels, and apple pie English muffins and bagels.