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A healthy spin on cereal

Cereal makers are adding whole grains, fiber and protein to differentiate in a challenging category.

General Mills, Minneapolis, extended its Cheerios line with protein options, featuring 7 grams of protein (11 grams with milk), 13 vitamins and minerals, more than half the daily value of whole grain, and a good source of fiber. Cheerios Protein combines toasted “O”s with crunchy granola clusters in two flavors: oats and honey, and cinnamon almond.

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