New candy, beverage and snack products take on the festive flavor.
Mondelēz International in February launched Red Velvet Oreo as the latest seasonal flavor in its sandwich cookie arsenal, featuring a pair of ruby-hued wafers filled with cream cheese-flavored crème.
New to the candy aisle this season are Dove Milk Chocolate & Red Velvet Swirl Promises, which are heart-shaped chocolate candies with a swirl of red velvet flavor, from Mars, Inc.
Mars last year introduced M&M’s Milk Chocolate Red Velvet candies for Valentine’s Day.
Just Born Quality Confections introduced Red Velvet Peeps, featuring red marshmallow chicks dipped in cream-flavored fudge, for a limited time exclusively in Target stores.
Ferrara Candy Co. has launched Brach’s Red Velvet Candy Corn for the season.
Flowers Foods, Inc. has introduced limited-edition Tastykake Red Velvet Mini Donuts, which coats a red velvet flavored donut in powdered sugar.
Hostess Brands has unveiled a limited-edition red velvet variety of Hostess CupCakes, which are frosted red velvet cakes with a creamy filling.
Kellogg recently introduced Keebler Red Velvet Fudge Stripes, which are red shortbread cookies with a light cocoa flavor that are dipped and drizzled with a sweet cream cheese-flavored glaze.
From the Duncan Hines brand, Pinnacle Foods recently debuted a red velvet brownie mix, packaged with a pouch of cream cheese flavored topping.
Celestial Seasonings, a brand of the Hain Celestial Group, in January introduced a trio of indulgent teas that include a red velvet rooibos variety.
Kellogg Co. added red velvet to its Pop-Tarts roster.
Within the past few years, General Mills introduced a red velvet cupcake variety under its Yoplait Light yogurt brand.
Unilever launched Ben & Jerry’s Red Velvet Cake ice cream, featuring red velvet cake batter ice cream with red velvet cake pieces and a cream cheese frosting swirl.