10 trends that may offer C.P.G. manufacturers growth in 2016
Omnichannel retail is turning the C.P.G. industry on its ear. Harness in-depth insights about how consumers travel on-line to understand the new path to purchase and drive in-store growth.
Source: IRI Times & Trends: “Taking stock of C.P.G. past and future”
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The growth and transformation of U.S. households are altering shopper attitudes and behaviors. Keep a finger on the pulse of increasing ethnic diversity and the explosion of non-traditional families.
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Consumers are constantly barraged with marketing messages. Cut through the noise in the marketplace and focus on quality versus quantity.
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Manufacturer consolidation will continue as C.P.G.s look for new revenue streams. Consider specialized acquisitions to fill white-space growth opportunities.
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The urbanization of America will drive growth of smaller footprint stores. Meet urban shopper needs with localized specialty outlets.
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Consumers are embracing a wide variety of healthier-living strategies. Look across C.P.G. aisles for new ways to deliver healthier options for shoppers and the environment.
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Consumers want to know what they’re putting into and onto their bodies, what they’re feeding their pets and exactly what is making their houses cleaner. Answer consumers’ thirst for transparency and authenticity.
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On-the-go lifestyles continue to have a profound impact on consumer eating behavior. Tap into grazing, the new sit-down meal.
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The focus on big data is rapidly giving way to smart data that will drive smart growth. Marry big data with technology and analytic know-how to pave the way to growth.
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There is no shortage of retail outlet options, so driving growth by adding stores is an ineffective strategy. Find growth by improving efficiency and productivity from within current stores.
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