R.-T.-D. cold brew coffee is hot in new product launches.
The WhiteWave Foods Co. is catching the cold brew coffee wave with its new line of STōK cold brew coffee. Made with an Arabica-based blend, the multi-serve coffee comes in Un-sweet and Not Too Sweet varieties, while the single-serve comes in mocha, vanilla and Not Too Sweet Black varieties.
“We are excited to introduce new STōK Cold-Brew Coffee at a time when consumers are embracing the craft coffee movement at home and on the go,” said Monisha Dabek, marketing director for WhiteWave Coffee Creamers & Beverages. “STōK has been a passion project for our team for several years. STōK celebrates the craft and creativity in making better coffee, with simple high quality ingredients. We challenge ourselves to keep an open mind until we land on something amazing, which we are now pleased to share in the form of the bold, smooth flavor of cold brew coffee in a ready-to-drink format.”
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Califia Farms is launching its line of Black Label Cold Brew Coffees. Available in Black Mocha, Signature Blend and Single Origin varieties, the black coffees are vegan, dairy-free, G.M.O.-free, soy-free and carrageenan-free. Black Mocha and Signature Blend are sourced from Colombia, Guatemala and El Salvador, and Single Origin is sourced from Ethiopia’s Yirgacheffe region.
“We believe ‘clear’ labels are what today’s consumers want, which, to us, means transparency and quality at every level — from the ingredients list all the way to ethical and sustainable sourcing,” said Greg Steltenpohl, founder and chief executive officer of Califia. “Our new coffees are at the ‘unsweetened’ sweet spot of the cold brew coffee craze — pure, smooth, unadulterated, and with a complexity that comes from our unique cold brewing process and access to high quality beans through our new direct trade initiative with growers in Latin America and Ethiopia.”
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Shamrock Foods Co.’s Shamrock Farms brand is combining cold brew coffee and milk in its new Cold Brew Coffee and Milk line. The ready-to-drink beverages combine cold brewed Colombian coffee with Shamrock Farms’ milk, which contains no added hormones and is sweetened with cane sugar. The beverages are available in original, mocha and vanilla varieties.
“Refrigerated, ready-to-drink coffee is one of the fastest growing beverage categories,” said Ann Ocaña, chief marketing officer for Shamrock Foods Co. “Our research revealed the opportunity to pair the smooth taste of cold brew coffee with our farm fresh milk, creating a taste profile that is spot on for both the cold brew fan and those just discovering the trend. We always have something new brewing for our milk and this time that can be taken literally. Coffee and milk has long been the perfect match, but we're making it easier and tastier to enjoy them together.”
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General Mills, Inc. is targeting teenagers with its new Yoplait Go Big low fat yogurt. The portable pouches, which feature 4 oz of yogurt and pieces of fruit, are free of gluten, high-fructose corn syrup and artificial colors. Go Big is available in four flavors: strawberry, mixed berry, cherry and peach mango.
“We’re always listening to our consumers, and we heard over and over that while there are plenty of yogurt lines that speak to parents or kids, no yogurt was made just for teens,” said Betsy Frost, business unit director at General Mills. “Go Big was developed to fit into the busy lifestyles of today’s teens who are looking for a snack that is portable and convenient, and that they can eat single-handedly, as they single-handedly crush everything life throws at them.”
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Inventure Foods, Inc. is introducing TGI Fridays Party Bites, a line of ready-to-eat snacks inspired by classic Fridays restaurant favorites such as Buffalo Wings and Mac and Cheese. The new Party Bites are baked puffs containing 140 calories per serving and come in two varieties: Mac & Cheese and Buffalo Ranch.
“Our TGI Fridays snack line continues to be a platform for some of our most flavorful and innovative snack food concepts,” said Steve Sklar, senior vice-president and general manager at Inventure Foods. “These Party Bites are no exception. They are loaded with flavor and have a distinctive crunch that will make them the perfect addition to the snack-lover’s pantry.”
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Ready Pac Foods is celebrating fall with two new limited edition autumn offerings: Pumpkin Spice Bistro Bowl and Autumn Harvest Complete Salad Kit.
The Pumpkin Spice Bistro Bowl is a single-serve salad that features a blend of harvest spring mix, roasted turkey, raisins, pepitas and dates topped with a light pumpkin vinaigrette with a hint of cloves, nutmeg and cinnamon. The 330-calorie salad offers 11 grams of protein and 4 grams of fiber.
The Autumn Harvest Complete Salad Kit contains a blend of spring mix and carrots topped with roasted pumpkin seeds, diced dates, raisins, pumpkin-spiced cornbread croutons and a tangy pumpkin vinaigrette.
“We know consumers look forward to indulging in pumpkin spice flavored foods during the fall, but this often means a sugary or sweet treat,” said Tristan Simpson, chief marketing officer for Ready Pac Foods. “Our culinary team crafted craveably fresh options to give consumers something healthier to enjoy, but still delight in the flavors of the season.”
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Mr. Dee’s has teamed up with the Hidden Valley Food Products Co. to launch a trio of new side dishes: Hidden Valley Ranch shredded hash browns, Ranch Southern style hash browns and roasted Parmesan and garlic red potatoes.
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Treo Brands is pumping up the plant-based beverage category with its new Treo Organic Birch Water Infusion. The USDA organic certified fruit beverages are infused with hand-tapped Vermont birch water to enhance its sweetness. Available in strawberry, blueberry, peach mango and coconut pineapple flavors, the 10-calorie beverages are non-G.M.O., OU and gluten-free.
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Pasta Lensi is expanding its pasta offerings with a new line of single-ingredient pasta made from legumes. The pastas are Non-GMO Project verified, vegan, gluten-free and cholesterol-free. Varieties include black bean sedani, chickpea casarecce, red lentil fusilli and yellow lentil penne rigate.
“Legumes are the cornerstone of many dishes around the globe,” said Daniel Galo, brand manager for Pasta Lensi. “That’s mainly because of their nutritional benefits, including their high levels of protein and fiber, and the fact that they’re vegan and naturally gluten-free. By combining our Italian pasta heritage with the simplicity of one single ingredient, we can offer new items like this to consumers looking for a way to enjoy pasta with added nutritional benefits.”
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Pompeian, Inc. is offering USDA certified organic, Non-GMO Project verified vinegars and olive oil. The products are also gluten-free and non-allergenic. Pompeian organic vinegars are available in three varieties: organic red wine vinegar, organic balsamic vinegar and organic apple cider vinegar. The new organic extra virgin olive oil spray offers triple action use — drop, steam or spray — to allow flexibility.
“At Pompeian, we know that our consumers are increasingly interested in the quality of their food and where it comes from, whether from tree to bottle or vine to bottle,” said David Bensadoun, chief executive officer of Pompeian. “Expanding our organic offerings and working with the U.S.D.A. for certification is one of the many ways we work to provide products that satisfy this need.”
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