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New on the shelves

As consumer concern about health and wellness grows, food and beverage manufacturers release new products infused with probiotics.

Bob’s Red Mill is offering a new line of plant-based Nutritional Booster Protein Powders. Featuring a blend of pea protein, chia seeds and chicory root fiber, the powders contain 20 grams of protein per serving, probiotics, prebiotic fiber, and omega-3 fatty acids. The vanilla, chocolate and chai powders are sweetened with monk fruit extract, and the unflavored, unsweetened protein and fiber variety offers psyllium fiber powder. The powders are vegan, gluten-free, and soy-free and come in 16-oz bags. “This new category is a natural fit for us,” said Matthew Cox, vice-president of marketing at Bob’s Red Mill. “There are a lot of protein powders on the market, but ours are unique in that they’re made from just a few simple, plant-based ingredients, combines in perfect proportions to provide an ample amount of protein, fiber, iron and probiotics, all of which are necessary for a balanced diet and healthy lifestyle.” (2 of 7)

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