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Mar
2021
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New on the shelves
As consumer concern about health and wellness grows, food and beverage manufacturers release new products infused with probiotics.
Bob's Red Mill
Bob’s Red Mill is offering a new line of plant-based Nutritional Booster Protein Powders. Featuring a blend of pea protein, chia seeds and chicory root fiber, the powders contain 20 grams of protein per serving, probiotics, prebiotic fiber, and omega-3 fatty acids. The vanilla, chocolate and chai powders are sweetened with monk fruit extract, and the unflavored, unsweetened protein and fiber variety offers psyllium fiber powder. The powders are vegan, gluten-free, and soy-free and come in 16-oz bags.
“This new category is a natural fit for us,” said Matthew Cox, vice-president of marketing at Bob’s Red Mill. “There are a lot of protein powders on the market, but ours are unique in that they’re made from just a few simple, plant-based ingredients, combines in perfect proportions to provide an ample amount of protein, fiber, iron and probiotics, all of which are necessary for a balanced diet and healthy lifestyle.”
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FlapJacked
FlapJacked is expanding its line of protein and probiotic muffins with the addition of peanut butter and maple pumpkin flavors. Made with GanedenBC30 vegan probiotics, Mighty Muffins feature 20 grams of protein per 230-calorie serving and are certified gluten-free. The peanut butter Mighty Muffin is made with roasted Virginia peanuts, gluten-free oats and peanut butter chips. The maple pumpkin muffin features gluten-free oats, pumpkin, aromatic spices and sweet maple morsels.
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Goodbelly
Goodbelly is pairing protein and probiotics in its new line of protein shakes. Packed with 15 grams of plant-based protein and 40 billion probiotic cultures, the 15.2-oz shakes are Non-GMO Project Verified, dairy-free, soy-free, vegan and kosher. Goodbelly protein shakes are available in three flavors. Tropical Coconut features the flavors of bananas, coconut and passionfruit. Green Power provides spinach, alfalfa grass, spirulina, apples, pears and bananas. Triple Berry blends strawberry, blueberry and blackberry.
“Today’s consumer seeks foods and beverages that deliver multiple solutions, so we wanted to offer a powerful protein option to satisfy those needs, packing our first multi-functional beverage with the same digestive benefits as our existing probiotic drinks, and adding a beneficial 15 grams of plant-based protein,” said Alan Murray, chief executive officer of GoodBelly. “We know consumers are busy, whether a working professional, parent or athlete, who want an easier way to get a daily dose of digestive health support, plus powerful plant-protein in a convenient on-the-go bottle.”
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JÚS by Julie
JÚS by Julie is adding cultures to coffee with its introducing of Probiotic Cold Brew Coffee. Infused with 1 billion GanedenBC30 vegan probiotics per 16-oz bottle, the coffee is available in original and vanilla flavors.
“JÙS by Julie’s reputation for quality drinks makes them the perfect partner for the industry’s first probiotic cold brew coffee,” said Michael Bush, senior vice-president at Ganeden. “According to the National Coffee Association, Americans drink an average of 3.1 cups of coffee daily, so it makes sense to conveniently add the health benefits of probiotics into those servings.”
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Naturally More
Naturally More is amping up its almond butter with probiotics. The coarse ground almond butter features roasted California almonds, GanedenBC30 vegan probiotics, flaxseed and a hint of coconut sugar. Offering 6 grams of protein per serving, the almond butter is G.M.O.-free, gluten-free and vegan.
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Prosperity Organic Foods
Prosperity Organic Foods is introducing Probiotic Melt Organic Buttery Spread. Made with virgin coconut, high-oleic sunflower and flaxseed oils, the spread is blended with GanedenBC30 vegan probiotics. The spread is dairy-free, soy-free and G.M.O.-free.
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Suja Juice Co.
Suja Juice Co. is launching its new line of Pressed Probiotic Waters, enhanced water made with organic fruits, vegetables and 2 billion vegan probiotics per 14.5-oz bottle. Available in raspberry, ginger/lime, pineapple/lemon/cayenne, and orange/ginger/pineapple varieties, the waters contain 10 or less calories and 1 gram of sugar or less.
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