Manufacturers are capturing the campfire treat in new snacks and sweets.
From Mars, Inc., McLean, Va., comes a s’mores variety of Crispy M&M’s chocolate candies.
Snyder’s-Lance, Inc., Charlotte, N.C., has introduced a new s’mores variety of Snyder’s of Hanover Sweet & Salty Pretzel Pieces, which combines chocolate and marshmallow flavors on crunchy sourdough pretzel pieces.
General Mills, Inc., Minneapolis, has expanded its Fiber One 90 Calorie Soft-Baked Bars line with a s’mores variety, featuring a graham-flavored bar flecked with miniature marshmallow chips and milk chocolate chunks and topped with a chocolatey drizzle. Each bar contains 90 calories and 5 grams of fiber.
New from Pepperidge Farm, a business unit of Camden, N.J.-based Campbell Soup Co., are s’mores soft dessert cookies, featuring chocolate chunks, marshmallow chips and graham-flavored bits.
Unilever U.S., Englewood Cliffs, N.J., has added a s’mores variety to its Klondike Bar lineup. The treat features marshmallow ice cream swirled with graham cracker in a milk chocolate shell.
Angie’s Boomchickapop, North Mankato, Minn., has released a limited-edition s’mores-flavored kettle corn variety exclusively in Target Corp. stores. The product features flavors of marshmallow and graham cracker with a milk chocolate drizzle.
San Clemente, Calif.-based Project 7 recently rolled out its Build-A-Flavor mix-and-match gum line with a s’mores variety. The product includes toasted marshmallow gum and chocolate graham gum that may be chewed separately or together to create a s’mores flavor.
HP Hood L.L.C., Lynnfield, Mass., has introduced a s’mores ice cream sandwich, featuring marshmallow-flavored ice cream flecked with chocolate chips between a pair of graham cracker wafers.
Late last year, Kellogg Co., Battle Creek, Mich., reintroduced its popular Kellogg’s Smorz cereal, which previously had been discontinued. The product features crunchy graham-flavored cereal with a chocolatey coating and miniature marshmallows.
Among the lineup of new Jell-O Creations Dessert Kits from The Kraft Heinz Co., Chicago, is a s’mores variety, which includes Jet Puffed marshmallow bits, graham cracker crumbles and chocolate pudding mix.