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Top 10 food trends of 2016

Innova Market Insights identified emerging themes across thousands of new products launched globally last year.

Mainstream consumers are reducing meat intake as more appealing options enter the market. “In the United States, there could be more than 120 million people who are considered ‘flexitarians,’ so it’s an absolutely huge market, and of course much bigger than vegetarians or vegans,” said Lu Ann Williams, director of innovation at Innova Market Insights. Thirty-eight per cent of Americans reported eating meatless meals once a week or more, driven by reasons related to health, sustainability and animal welfare. That number skews higher in other parts of the world, particularly in Germany, where 69% of consumers are avoiding meat at least weekly. “In the past, this really was a market for vegetarians and people who didn’t want to eat meat,” Ms. Williams said. “But now we have people who are just eating less meat… In the future, it could be everybody.” (1 of 10)

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