Simple ingredients, weight management and transparency fuel General Mills' new product innovation.
General Mills, Inc. is expanding its Cheerios lineup with new Very Berry Cheerios. The gluten-free cereal features strawberry, blueberry and raspberry fruit flakes rolled onto each piece and provides 0.75 grams of soluble fiber per serving.
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General Mills’ Nature Valley brand is thinking outside the bar with new Nature Valley Granola Cups. The snacks feature crunchy granola cups filled with nut butter and contain no colors from artificial sources, no artificial flavors and no artificial sweeteners. The granola cups are available in peanut butter chocolate and almond butter varieties.
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General Mills is launching new Yoplait Dippers. Packaged in dome-style containers, the product includes sweet or savory nonfat yogurt in one part and crunchy dippable snacks in the other. They contain no high-fructose corn syrup or artificial colors or flavors. The on-the-go snack packs contain 10 to 11 grams of protein and are available in six varieties: Caramelized Banana Greek Yogurt and Choco-Drizzled Pretzels, Chipotle Ranch Greek Yogurt and Tortilla Chips, Coffee Chocolate Chunk Greek Yogurt and Cinnamon Crisps, Raspberry Chocolate Chunk Greek Yogurt and Choco-Drizzled Pretzels, Toasted Coconut Greek Yogurt and Honey Oat Crisps, and Vanilla Bean Greek Yogurt and Honey Oat Crisps.
“Snacking is an area that continues to be on fire,” said Jeanine Bassett, vice-president of global consumer insights at General Mills. “A couple of years ago, it tipped. Snacking is the occasion where consumers eat most of the food and get most of the calories more than meals. We have continually tried to be in service of the snacking occasion. Yogurt is a tricky one, because much of yogurt is eaten as a snack, but when we talk to consumers about it, they don’t think they’re having a snack. So when they have yogurt at 3 o’clock we say, 'Well what was that?' and they say, 'I don’t know, but it wasn’t a snack.' So why are they not calling it a snack? They said it has to be craveable … you should be craving a snack. So we said we need to take care of that, so we’re launching Yoplait Dippers. So now when we ask consumers ‘Were you snacking on yogurt?’ They’ll say, 'Uh, yeah I was!'"
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General Mills is unveiling new indulgent Fiber One layer bars in double chocolate almond and salted caramel and dark chocolate flavors. Each bar combined crisped grains, drizzled caramel, crunchy almond toppings and chocolate and delivers seven grams of fiber. The bars are free from artificial colors, flavors and sweeteners.
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General Mills’ Yoplait brand is introducing Yoplait Greek 100 Protein. All 20 varieties contain just 100 calories and 14 to 15 grams of protein.
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Annie’s is popping into the popcorn aisle with its new organic ready-to-eat popcorn. Available in Organic Butter & Sea Salt and Organic White Cheddar varieties, the gluten-free popcorn is free from artificial flavors, synthetic colors and preservatives.
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Liberte’s lineup is expanding with two new USDA-certified organic yogurt flavors: Indonesian Vanilla Bean and limited batch Nicaraguan Coffee Bean made with organic Direct Trade Intelligentsia Coffee.
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Nature Valley is adding a new variety to its biscuit sandwich lineup: Cocoa Almond Butter Biscuits. Featuring cocoa almond butter sandwiched between two 100% whole grain oat and honey biscuits, the snacks offer 14 grams of whole grain and 4 grams of protein per serving. The biscuits contain no high-fructose corn syrup or artificial colors, flavors or sweeteners.
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General Mills’ Larabar brand is launching a new line of bars called Fruits and Greens. Each bar contains ¼ cup of kale or spinach plus fruits and nuts. Varieties include strawberry spinach cashew, pineapple kale cashew and mango spinach cashew.
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Gushers are getting a sour makeover. New Super Sour Gushers feature flavors such as Crabby Apple, Grumpy Grape and Scary Cherry. The snacks are gelatin free and contain no artificial flavors.
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General Mills’ Betty Crocker brand is introducing Super Hero Girls Fruit-Flavored Snacks. Featuring Wonder Woman, Batgirl and Supergirl, the snacks contain no artificial flavors or colors from artificial sources.
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Nature Valley’s new Sweet & Salty XL Bars are supersized snacks available in Pretzel, Peanut & Chocolate; and Peanut and Chocolate Nut & Seed varieties. The bars are made with ingredients such as almonds, peanuts, pumpkin seeds, sunflower seeds, pretzels and chocolate chunks.
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Larabar is expanding its portfolio with its new Mint Chip Brownie flavor. Made with dates, almonds, Fair Trade semisweet chocolate chips, cashews, cocoa powder and peppermint oil, the new flavor is Non-GMO Project verified, gluten-free, kosher and vegan.
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After a 10-year hiatus, General Mills is bringing Yoplait Custard Yogurt back to the yogurt aisle. Made from whole milk free of rBGH/rBST growth hormones, the custard-style yogurt contains no colors or flavors from artificial sources and no high-fructose corn syrup. Yoplait Custard Yogurt is available in six flavors: Vanilla, strawberry, blueberry, banana, lemon and caramel.
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General Mills’ Progresso Soup now uses only 100% antibiotic- and hormone-free chicken breast in all 36 of its chicken soup varieties.
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