The market for fresh bread sales has been weak for years, but overall demand for branded commercial bread showed moderate strength last year.
Hostess Brands, Inc. recently entered the bread market with Hostess branded bread, sold principally in convenience stores, in-store bakeries and food service.
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In September, Flowers Foods launched Nature’s Own Life bread with specific nutritional profiles. The six varieties are 40-calorie honey wheat, 40-calorie wheat, double fiber wheat, 100% whole grain sugar free, wheat+protein, and 7 sprouted grains.
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Flowers Foods' Dave’s Killer Bread brand is breaking into the breakfast category with new bagels and cinnamon raisin bread.
New D.K.B. bagels are available in three varieties: Plain Awesome, Cinnamon Raisin Remix and Epic Everything. Plain Awesome bagels contain quinoa, spelt, rye, millet and barley, and provide 13 grams of whole grains and 12 grams of protein per serving. Cinnamon Raisin Remix bagels contain swirls of cinnamon and raisins and provide 11 grams of protein and 10 grams of whole grains. Epic Everything bagels feature toppings such as flax, chia, sesame, poppy, garlic and onion and provide 12 grams of protein and 27 grams of whole grains.
D.K.B.’s new Raisin’ the Roof cinnamon raisin bread is made with organic whole wheat, raisins, cinnamon bites, thick-rolled oats, flax seeds, sunflower seeds and organic cane sugar. The bread contains 8 grams of whole grains and 90 calories per slice.
The bagels and raisin bread are vegan, Certified USDA Organic, Non-GMO Project verified, meet or exceed the Whole Grains Council Stamp requirements and contain no artificial ingredients.
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New for Bimbo Bakeries USA last year was the company’s line of Extra Grainy bread, introduced under the Arnold, Brownberry and Oroweat brands. The line features three varieties: 17 Grains & Seeds, Cracked Wheat & Oats, and Flax & Sesame Seeds.
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Bimbo Bakeries USA took its Eureka! organic bread line national last July. The bread, available in six varieties, contains no artificial flavors, colors, preservatives or high-fructose corn syrup and is U.S.D.A. certified organic, vegan certified and most recently Non-GMO Project verified.
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Bimbo Bakeries' Oroweat Country line now includes a sourdough variety. Marked “new” and that it contains “no high-fructose corn syrup” the variety is part of a Country bread line that includes country white, honey whole wheat, 100% whole wheat, multi-grain, oatmeal and oat bran varieties.
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B.B.U. broadened its Sara Lee Artesano bread line with the introduction of Artesano bakery rolls in 12-count trays. The rolls feature the flour-dusted crust and creamy texture of Artesano bread, and the packaging utilizes the same “steamed” plastic look as the bread, meant to conjure images of freshly baked rolls.
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B.B.U. received a boost in February when its Arnold Whole Grains 100% whole wheat bread emerged the winner of a Cook’s Illustrated competition between leading brands of 100% whole wheat sandwich bread.
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B.B.U.'s Canada Bread Co., Ltd., acquired oStonemill Bakehouse Ltd. earlier this month. Stonemill Bakehouse bakes slow fermented craft bread baked in stone ovens using non-G.M.O. certified and organic ingredients. The company’s bread products are sold under the Stonemill Slow Crafted brand and are available in several varieties, including Sprouted 3 Grains, 11 Whole Grains, Bavarian Light Rye and Sprouted Flax.
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In late March, Pepperidge Farm will expand its line with Swirl Oatmeal. The variety will be the 10th in the Swirl line, which also includes cinnamon, raisin cinnamon, brown sugar cinnamon, 100% whole wheat cinnamon with raisins, French toast and chocolate banana.
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Regionally, Pepperidge will be introducing two new soft, long varieties under the Harvest Classics brand later in March, the company said. Honey wheat and 100% whole wheat varieties will be offered. The 100% whole wheat showcases the whole grains content on the front of the package.
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In 2016, Bridor introduced a new clean labelbread line, Soft Artisan, in the United States.The line features four varieties — white, 12 grain, sesame/semolina and sprouted grains.
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