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Media Guide - FBN
Media Guide - Culinology
» Ghee is growing
Ghee is growing
Clarified butter variety is making inroads in several of applications.
Fourth & Heart (formerly Tava Life)
Fourth & Heart
Los Angeles-based Fourth & Heart is an artisanal food brand known for its gourmet-flavored ghee. The company recently added hybrid Ghee M.C.T. pour oils and sprays in garlic, original and truffle flavors. The company’s flagship jarred product, which comes in garlic, Himalayan pink salt, original and vanilla bean flavors, is now joined by a turmeric variety. These flavors of ghee also come in unique 0.7-oz single-serve portable packs.
Artisan honey manufacturer GloryBee, Eugene, Ore., debuted GloryBee Brown Butter Honey Ghee at the 2019 Winter Fancy Food show. Handcrafted in small batches, the new spread is 60% grass-fed brown butter ghee blended with 40% Pacific Northwest clover blossom honey. The smooth, creamy spread has a slightly sweet and salty caramel-like flavor. Suggested uses include as a spread for toast, bagels, pancakes and waffles; as a topping for popcorn; or as a seasoning for roasting vegetables, nuts and meats.
A new line of U.S.D.A. organic oils from French company Bio Planète, Europe’s first organic oil mill, is debuting in the U.S. specialty food market. Bio Planète is known for managing each step of production — from field to bottle — beginning with selection of the oil seeds, kernels and nuts. The range includes a ghee frying oil blend, which combines the health benefits of vegetable oil with the taste of butter.
Canadian-based Indianlife, manufacturers of vegetarian and vegan gourmet Indian cuisine, produces ghee using fresh Washington State milkfat. The company markets the product as a healthy cooking oil, a substitute for vegetable oil and butter in any recipe.
Recognizing the growing popularity of ghee, Organic Valley, La Farge, Wis., is putting its clarified cooking butter in the spotlight with a new marketing campaign for the almost decade-old product line. Organic Valley’s product comes in 7.5- and 13-oz containers.
Founded in 2012 by Andrea Shuman in Portland, Ore., Ahara’s guiding principles rest in sustainability and authenticity. The company’s flagship ghee was born out of Ms. Shuman’s Ayurvedic health practice. It is made using organic, domestic and cultured butter from pastured cows. In addition to an original ghee, Ms. Shuman produces Niter Kibbeh, an Ethiopian spiced variety, as well as chai spice ghee.
In addition to producing traditional ghee in garlic, original and vanilla flavors, North Stonington, Conn.-based Farmtrue now offers ghee-nut butters. The cacao chai variety combines ground cashews, pecans and peanuts with ghee. There are also two single nut varieties: maple walnut and cashew coconut.
Bellevue, Wash.-based Bulletproof 360 Inc., offers grass-fed ghee, which is part of its “power pantry” line of food staples.
Carrington Farms, Closter, N.J., has been providing quality, non-genetically modified seeds, grains and oils since 1999. This includes organic ghee. The company recently added a variety with pink Himalayan salt, marketing it as an alternative to salted butter.
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