The confectionery category is bursting with innovation ahead of the Easter holiday.
Ferrara Candy Co. is bringing out the beans for the upcoming Easter holiday with two new jelly bean offerings.
Brach’s Purple Rain Tiny Jelly Bird Eggs feature berry, blueberry, blue raspberry and grape flavors and contain 110 calories per serving.
SweeTarts Sour Jelly Beans come in an array of pastel colors and feature a fusion of sweet and tart flavors.
Additionally, Ferrara is introducing Sour Big Chewy Nerds. Featuring a sour chewy center covered in a sweet, crunchy Nerds candy shell, the new candy contains a variety of sour flavors, including Brainiac Blue Raspberry, Streaming Strawberry Lemonade, Wiki Watermelon and Blood Orange Byte.