Restaurants team up with candy companies to create new treats.
Dairy Queen is doubling down on Reese’s with two new Blizzard Treats inspired by limited-edition Reese’s Peanut Butter Lovers and Reese’s Chocolate Lovers Cups.
The Reese’s Peanut Butter Lovers Blizzard Treat features bits of Reese’s peanut butter cups blended with creamy peanut butter and vanilla soft serve.
The Reese’s Chocolate Lovers Blizzard Treat includes chunks of Reese’s peanut butter cups, cocoa fudge and vanilla soft serve.
Cold Stone Creamery has teamed up with the Hershey Co. to introduce Reese’s Peanut Butter Ice Cream Cups. The treat features a chocolate cup filled with layers of Reese’s peanut butter sauce and chocolate ice cream topped with fudge ganache, sea salt and a Reese’s peanut butter cup.
New from Steak ‘N Shake is the Reese’s Outrageous Milkshake, featuring a blend of vanilla ice cream, Reese’s peanut butter sauce and chocolate syrup topped with hot caramel sauce, Reese’s Pieces candies, whipped cream and a maraschino cherry. Then new treat joins two other Hershey-branded milkshakes on the restaurant’s menu: the Reese’s Peanut Butter Cup Milkshake and the Kit Kat Milkshake.
Burger King is bolstering its milkshake menu with the new Vanilla Shake Made with Twix Pieces. The treat features a blend of vanilla soft serve, Twix candy bar pieces and vanilla syrup all topped with a sweet whipped topping.
Culver’s is adding four new flavors to its Flavors of the Day frozen custard lineup.
The Creamy Lemon Crumble Frozen Custard debuted June 10 and features lemon frozen custard, crushed sugar cookies and a lemon drizzle.
The Midnight Toffee Frozen Custard, set to debut July 10, is an espresso-infused dark chocolate frozen custard topped with novelty chocolate and toffee bits.
Arriving Aug. 10, the Dulce de Leche Cheesecake Frozen Custard features dulce de leche frozen custard layered with cheesecake pieces and salted caramel drizzle.
The Devil’s Food Cake Frozen Custard will arrive on Sept. 10 and is a dark chocolate frozen custard swirled with devil’s food cake pieces and novelty chocolate.
The Extreme Cake Shake is joining the Johnny Rockets menu to celebrate the restaurant chain’s 33rd birthday. The towering treat is topped with a slice of three-layer vanilla cake, rainbow sprinkles and whipped topping and is garnished with vanilla frosting, M&Ms and more sprinkles.
New from Newk’s Eatery is the Iced Lemon Cake, featuring six layers of lemon cake combined with six layers of lemon icing.
Pinkberry is introducing Mango Frozen Yogurt for the summer as well as Tajin as a topping. Tajin is a seasoning mix consisting of dried and ground red chilies, sea salt and dehydrated lime juice. When combined with the mango frozen yogurt and a lime wedge, Tajin creates “a powerful punch of flavor that is the perfect combination of sweet and spice,” said Linday Seli, senior national marketing manager for Pinkberry parent Kahala Brands.
The 2023 show saw indulgent treats expand in snacking occasions.
Sauces, dressings and seasonings land on shelves.