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Health and Wellness
Media Guide - FBN
Media Guide - Culinology
» New beverages with a reduced sugar positioning
New beverages with a reduced sugar positioning
Products with dietary claims are attracting shoppers to specialty brands.
Less is more tea
Nestea is rolling out ready-to-drink “flash brewed” tea. Sourced from Nilgiri in India, the new flash brewed product range is prepared using an aseptic fill process known to better preserve nutrients and retain flavor. There are three varieties — black lemon, black peach and green raspberry — all prepared without preservatives or artificial flavors. A 17.6-oz bottle contains 100 calories as a result of being sweetened with a combination of beet sugar and stevia extract.
A new type of brew
Using an essential ingredient of the beer industry, Boulder, Colo.-based Hoplark created HopTea, an alcohol-free beverage. Made with organic tea leaves, hops gets added to the brew to extract complementary herbal and citrus notes before the beverage is carbonated and canned. Flavor varieties include black tea with simcoe and citra hops, green tea with mosaic hops, chamomile with citra hops and white tea with lemondrop and simcoe hops. The result is a sparkling tea with the subtle bitterness of a freshly poured beer. Most of the teas are unsweetened and calorie free. This is accomplished through selection of botanicals. Some are slightly sweetened with fruit juice and cane sugar, delivering 30 calories per pint can.
Founded in 2017, HyEdge Inc., New York, produces HFactor, a water infused with molecular hydrogen, which has been shown to increase athletic performance, reduce inflammation from exercise and deliver antioxidants, according to the company. The original product is unflavored. It now comes in blood orange, honeydew, tart cherry and watermelon flavors. They contain no sweeteners, only natural flavors.
Fruit-infused children’s water
San Francisco-based Hint Inc., now has water for children. Available in four flavors — apple, blackberry, cherry and watermelon — the new line is simply water infused with fruit essence. The 6.75-oz aseptic boxes contain no calories. Like all hint waters, the children’s version is free from juice, sugar, diet sweeteners, colors, calories and preservatives.
Less-sugar, more-nutrients children’s yogurt drink
Ingenuity Brands, San Francisco, is gaining distribution of its less-than-one-year-old brand Brainiac Kids. The line includes whole milk drinkable yogurt enhanced with such nutrients as omega-3 fatty acids and choline. The beverage contains half the sugar of the leading children’s yogurt drink.
Drop a bomb in your glass
Maud Borup, Plymouth, Minn., a 113-year-old specialty confectionery company, is rolling out Fizzy Drink Bombs. It’s like a bath bomb but for your beverage. When dropped into water, soda or alcohol, the bomb fizzes and releases natural, edible glitter, transforming it into a vitamin-infused, fruit-flavored carbonated beverage. One 5-gram bomb contains a mere 15 calories and 2 grams of added sugar. It is primarily sweetened with aspartame.
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