Consumer interest in protein diversity gives formulators a variety of options.
Elma, NY-based Elmhurst 1925 is introducing Elmhurst Superfood Smoothie Bases, which deliver 10 grams of plant protein per serving. The bases make smoothie routines simple. The consumer adds fruit or ice with the mix in a blender or shaker. The kale blend is made with oats and hemp and provides 25 grams of whole grains along with being an excellent source of omega-3 fatty acids. The cacao blend contains hazelnut and almond milks and delivers 50 mg of natural caffeine. The turmeric ginger blend incorporates oats and hemp to offer 25 grams of whole grains and is marketed for its anti-inflammatory properties.
Elmhurst’s new oat lattes are more about the whole grains and caffeinated energy than the protein, yet the company does claim they contain about twice the amount of protein of most other oat lattes on the market. Coffee and tea varieties are available.
Like all Elmhurst products, the smoothie bases and oat lattes are formulated through a process that uses water to separate the components of the nut, grain or seed before reassembling into a creamy, beverage-ready emulsion, maintaining the full nutrition of the source ingredient without added gums or emulsifiers.
Sweden’s Sproud pea protein milk will now be sold in the United States. The brand differentiates itself with its planet-friendly messaging of being made from peas, which use less water than traditional dairy or almonds while packing in five times the protein of almond milk and three times the protein from oat milk per serving.
Shelf-stable Sproud will be launched in four varieties: chocolate, original, unsweetened and a “professional barista” formula that is creamy and froths for use in coffee drinks. The 1-liter cartons have a 365-day shelf life, a value-added benefit that eliminates the need to use the traditional chilled supply chain for milk, reducing its carbon footprint by a third as well as unnecessary waste.
Huel Inc., New York, offers plant protein powders and single-serve beverages that are described as being complete meals. A serving delivers all 27 essential vitamins and minerals, carbohydrates, protein, fat, fiber and phytonutrients.
The most recent powder is Huel Black Edition, which was developed in response to customer requests for a lower-carbohydrate, higher-protein product. One serving provides 4 grams of sugar along with 40 grams of protein from a blend of pea protein, flaxseed and brown rice protein for a complete amino acid profile. The powder also contains sunflower and coconut for a good balance of essential fats. The value-added formula boasts probiotics and prebiotics along with kombucha and green tea extract for additional natural nutrients. The formula comes in chocolate and vanilla flavors.