The celebratory flavor caters to consumers seeking nostalgic comfort foods amid the COVID-19 pandemic.
Funfetti isn’t just for dessert anymore. The birthday cake flavor — known for its appearance in cake mixes, cookies and frosting — is reaching into the ready-to-eat cereal category with the launch of Funfetti cereal.
Sprinkled with colorful bits and featuring the Funfetti flavor, the new cereal contains 160 calories and 16 grams of sugar per 1.25-cup serving. Funfetti cereal is set to hit the cereal aisle in August for a suggested retail price of $3.50 to $5.50 for a 17-oz family-size box.
Sun-Maid Growers of California is introducing Sun-Maid Bites, a new snack made with a base of whole grain rolled oats, whole grain brown rice flour, brown rice syrup, chicory root fiber and green banana flour.
The birthday cake flavor is made with white confectionery, almonds, organic coconut oil, peanuts, California raisins and rainbow sprinkles. Each serving contains 120 calories, 2 grams of protein, 8 grams of sugar and 2 grams of fiber.
In February, the Hershey Co. unveiled a celebratory new take on its Kit Kat candy bar: Kit Kat Birthday Cake. The limited-edition bar features birthday cake flavored white crème and a colorful assortment of sprinkles.
“Kit Kat brand takes flavor seriously and aims to deliver for our fans who are just as passionate about the endless flavor possibilities,” said Justin Kukura, senior manager of chocolate product development at The Hershey Co. “Kit Kat Birthday Cake delivers on the universal love of the layers of birthday cake flavor and aroma of frosting perfectly paired with the surprise crunch of sprinkles.”
The Cheesecake Factory restaurant chain in February collaborated with Wells Enterprises, Inc., to launch The Cheesecake Factory At Home cheesecake ice cream. The collection includes a birthday cake variety featuring cheesecake ice cream with cake pieces, swirls of icing and candy sprinkles
“Cheesecake fans no longer need to choose between a slice and a scoop; now they can have both in one delicious dessert,” said David Overton, founder and chief executive officer of The Cheesecake Factory Inc. “We are so pleased to be introducing this premium, unique new retail product line and can’t wait for our fans to try it in the comfort of home.”
The Cheesecake Factory At Home ice cream is available in the frozen aisle of grocery stores nationwide for a suggested retail price of $4.99 per 14-oz carton.
In February, Birch Benders catered to both keto and convenience seeking consumers with the introduction of Birch Benders Cups, a new line of microwavable, keto-friendly snack cups.
The single-serve, gluten-free treats are made with almond flour, tigernut flour and coconut flour and are sweetened with erythritol and stevia. The birthday cake flavor features non-GMO rainbow sprinkles and contains 160 calories, 6 grams of protein, 2 grams of sugar and 4 grams of net carbs.
“This launch is an exciting one for us,” said Matt LaCasse, founder and chief executive officer of Birch Benders. “We saw potential in the keto market a few years ago and experienced great success when we were the first brand to launch a Keto Pancake Mix. As one of the most trusted and respected brands in the breakfast space, we’ve found that our low-carb, low-sugar, clean keto products aren’t just for those following the keto diet — they’re loved by all consumers looking to maintain a balanced lifestyle. This is our sixth first-to-market launch, and we love continuing to surprise and delight our loyal fanbase.”
Birch Benders Cups are available for a suggested retail price of $2.99.
Duncan Hines, a brand of Conagra Brands, Inc., in January introduced a new line of treats customized to those seeking keto-friendly treats. The single-serve Keto Friendly Cups are available in a birthday cake flavor, made with almond flour, coconut flour, dried egg whites and rainbow sprinkles and sweetened with allulose. Each cup contains 300 calories, 9 grams of protein, 2 grams of sugar and 5 grams of net carbs.
“People following a keto-friendly diet still want to enjoy delicious sweet treats, and we’re excited to provide them with satisfying new options,” said Audrey Ingersoll, senior director at Duncan Hines. “Our new cake cups deliver the warmth and indulgence you expect from Duncan Hines with a recipe that’s on trend with contemporary diets.”
The single-serve keto cups retail for $2.15.
In January, Nestle SA rolled out a new variety of its Nestle Toll House Edible dough products: Funfetti Edible Cookie Dough. The product contains 140 calories and 14 grams of sugar per 2-tablespoon serving, and each pint contains 10 servings. The ready-to-eat product retails for $5.39 per 15-oz tub.
“We wanted to expand our edible cookie dough offerings to make it even easier to enjoy your favorite dessert right out of the container,” said Samantha Set, associate brand manager for Nestle Toll House. “This expanded collection of edible cookie doughs provides even more ways to create fun, lasting memories while snacking on your favorite treats — no baking needed.”