Unique flavors, better-for-you options and plant-based products are fueling growth in the segment.
In December 2019, Noosa Yoghurt, LLC introduced Noosa HiLo, a yogurt made with higher protein and lower sugar. Containing 12 grams of protein and 12 grams of sugar per 5.3-oz cup, the yogurt is made with rBST-free milk sourced from within a 40-mile radius of its production facility. Noosa HiLo is available in six varieties: blueberry, mixed berry, peach, strawberry, vanilla bean and plain.
“Noosa yogurt is known for its deliciously thick and velvety texture, made with whole milk and a touch of wildflower honey,” said Sovos Brands, parent company of Noosa. “Now Noosa is launching a brand new yogurt to provide an option for the health-conscious Noosa fans who don’t want to sacrifice the great taste they know and love.”
Litehouse, Inc. in November 2019 keyed in on the convenience trend with a new line of single-serve, ready-to-drink Greek yogurt smoothies.
Packed with 13 grams of protein per 8.5-oz bottle, the smoothies are gluten-free and contain 190 to 230 calories each. Flavors include peach mango, raspberry passion, tangerine vanilla, blueberry banana and super berry, which features a blend of blueberries, raspberries and pomegranate.
“Many consumers think healthy food takes too much time to prepare, so they are constantly in search of convenient, healthier options that don’t sacrifice taste,” said Stacey Miller, director of brand development at Litehouse. “These insights led us to develop a portion-controlled beverage solution for time-starved consumers that provides grab-and-go convenience, protein and, most importantly, great taste.”
Litehouse Greek yogurt smoothies are available in the juice section of the refrigerated produce department of retailers in the Western region of the United States. The smoothies retail for $1.99 to $2.49 each.
Green Valley Creamery in October 2019 launched a line of lactose-free Greek yogurt. Each serving contains 12 to 16 grams of protein and has “a rich flavor and thick luxurious texture,” the company said. The 5.3-oz single-serve cups come in reduced-fat plain, vanilla bean, strawberry and blueberry flavors, while the multi-serve 32-oz cups come in three varieties of plain — nonfat 0%, reduced fat 2% and whole milk 4% — as well as whole milk and vanilla bean.
Green Valley Creamery Greek yogurt is available for a suggested retail price of $1.79 for single-serve and $6.99 for multi-serve.
“Lactose-free dairy is all we do,” said Rich Martin, managing director of Green Valley Creamery. “Greek yogurt was at the top of the list for most-requested new items, and we’re excited to be able to expand our offerings in this way. We believe people deserve to have access and enjoy delicious and healthful dairy. Lactose serves no purpose when making dairy products. We make incredibly tasty and nutritious dairy that doesn’t exclude a third of the population. We don’t want to make dairy for some; we make dairy for all.”
In January, Stonyfield Organic debuted Daily Probiotics, a ready-to-drink probiotic yogurt beverage made with fruit and organic low-fat milk. Available in strawberry acai and blueberry pomegranate flavors, the yogurt drinks contain 60 calories per 3.1-oz bottle and are USDA certified organic, Non-GMO Project verified and gluten-free. Daily Probiotics are available in a 6-pack format for a suggested retail price of $4.49.
“Our new Daily Probiotics are a delicious snack that also provide billions of live active cultures in a portable, on-the-go format,” said Sophie Schmitt, brand director for Stonyfield Organic. “We understand that consumers are looking for snacking options that serve multiple purposes at once and our Daily Probiotics do just that — offering both excellent taste and quality ingredients as well as probiotics to support immune and digestive health in one convenient bottle.”
Harmless Harvest, maker of organic coconut-based beverages, expanded into the yogurt alternative market in January with a full suite of plant-based coconut yogurt alternative products.
Harmless Harvest dairy-free coconut yogurt alternative cups are made with young Thai coconut meat and are cultured with seven live active yogurt strains. Varieties include plain, strawberry, vanilla and blueberry.
The new dairy-free yogurt drinks blend Harmless Harvest coconut water with Thai coconut meat and live probiotic cultures. The 8-oz beverages come in strawberry, mango and original unsweetened varieties.
Additionally, Harmless Harvest is introducing an original unsweetened multi-serve dairy-free drinkable yogurt.
“Harmless Harvest’s dairy-free yogurt alternative line brings delicious flavor to the dairy-free yogurt aisle,” said Heather Cutter, senior vice-president of brand, innovation and marketing at Harmless Harvest. “We recognized an opportunity to give plant-based yogurts a makeover by re-imagining the taste, texture, and recipe development of a beloved household staple that can be loved by both dairy and non-dairy consumers. It’s an innovative addition to the plant-based yogurt category.”
Kite Hill, maker of plant-based foods, launched coconut milk-based yogurts in February. Kite Hill Blissful is a new line of coconut milk-based yogurts that are “thick, creamy and indulgent with a distinctly artisanal touch,” the company said. Containing 140 to 150 calories per 5.3-oz cup, the dairy-free yogurts are Non-GMO Project verified and are available in six varieties: Decadent Vanilla Bean, Strawberries and Crème, Blueberry Limoncello, Salted Caramel, Café Macchiato and Peaches and Crème.
“Kite Hill is an amazing brand with a really strong and loyal following that continues to grow every day,” said Robert Leibowitz, chief executive officer of Kite Hill. “Our passionate consumers and retail partners were asking us to satisfy emerging yogurt snacking needs, and to continue to expand Kite Hill into adjacent segments beyond yogurt where there weren’t enough great tasting plant-based alternatives.”
General Mills.in December 2019 teamed up with Mars, Inc. to create a new yogurt candy mashup: Starburst flavored Yoplait yogurt. Containing 150 calories per 6-oz container, the low-fat yogurt debuted in three Starburst candy-inspired flavors: cherry, strawberry and orange.
In February, the company expanded the line with new Yoplait Starburst lemon, containing 160 calories and 22 grams of sugar per 6-oz container.
Siggi’s, maker of Icelandic-style yogurt, debuted its first plant-based formulation in December 2019. Made with a blend of coconut milk, macadamia nuts, tapioca flour, pea protein and live active cultures, the non-dairy products are sweetened with cane sugar and contain 10 grams of protein, 8 to 9 grams of sugar and 180 to 190 calories per 5.3-oz cup. Flavors include vanilla cinnamon, mixed berries, raspberry and mango.
“I am very excited to offer consumers a plant-based option of our popular products,” said Siggi Hilmarsson, founder and chairman of Siggi’s. “Like our dairy products, our plant-based products are rich, creamy, lower in sugar and higher in protein than what’s available on the market today. Nearly 15 years ago, we started a low-sugar, simple ingredient revolution with our signature skyr and now continue to deliver on that commitment in plant-based as well.”
The launch of Siggi’s plant-based yogurt alternatives comes after two years of development. The product was designed to “fill key gaps consumers have desired from similar non-dairy products,” according to The Lactalis Group, parent company of Siggi’s.
“We are really excited to enter the plant-based segment and offer a truly unique product that delivers on what consumers have asked for,” said Carlos Altschul, president and chief executive officer of Siggi’s. “Siggi’s fans all over the country will recognize our classic creamy texture, not-too-sweet taste, lower sugar, and higher protein content. We are proud to continue to enhance the yogurt aisle through innovation.”
General Mills is expanding its Oui by Yoplait French-style yogurt offerings with a new coffee variety. The yogurt boasts a thick texture and is made with whole milk and pure cane sugar. Set to hit shelves in August, the Non-GMO Project verified yogurt will be available in 5-oz glass pots for a suggested retail price of $1.49.
Siggi’s expanded its reach in the children’s segment with the launch of Siggi’s Kids yogurt pouches in January. The products contain 50% less sugar and 30% fewer ingredients than other yogurts targeted at children, Siggi’s said.
Featuring non-tart 2% milkfat yogurt, the pouches come in strawberry banana and blueberry flavors. The yogurts are made with pasteurized low-fat milk, pasteurized ultra-filtered skim milk, fruit, cane sugar, natural flavor, fruit pectin and live active cultures. Each 3.5-oz pouch contains 60 calories, 6 grams of sugar and 5 grams of protein.
“Parents who love our current product range are looking for wholesome offerings without lots of added sugar or artificial ingredients their kids will enjoy,” said Carlos Altschul, president and chief executive officer of Siggi’s. “We are thrilled to expand our kids’ line with the launch of pouches so we can provide a new range of better-for-you options for parents to choose from.”
Siggi’s Kids pouches come in 14-oz boxes of four 3.5-oz pouches. The yogurt pouches join strawberry and blueberry low-fat yogurt tubes in Siggi’s lineup of children’s offerings.
So Delicious Dairy Free, a subsidiary of Danone North America, in March launched Pairings Coconutmilk Yogurt Alternatives. The 5.3-oz cups contain a yogurt alternative base made with organic coconuts and live and active cultures paired with sweet crunchy toppings. The pairings are dairy-free, nut-free, soy-free, certified gluten-free, certified vegan and Non-GMO Project verified.
The Coco Almond Crunch variety pairs coconut milk yogurt alternative with toasted coconut, almond slivers and chunks of dark chocolate.
The Spiced Blueberry flavor features blueberry-flavored coconut milk yogurt alternative with cardamom-ginger almonds and blueberry granola.
The Salted Caramel Cluster pairing includes vanilla coconut milk yogurt alternative, caramel pretzels and dark chocolate pieces.
The Key Lime Pie offering combines vanilla coconut milk yogurt alternative with graham crackers and pieces of white chocolate.
“At So Delicious, we’re passionate about delighting consumers with mind-blowing food experiences made with quality ingredients,” said Joshua Cook, brand manager of plant-based yogurt for So Delicious Dairy Free. “Our new So Delicious Pairings come in four indulgent, artisan flavors of smooth coconut yogurt alternative paired with carefully selected toppings perfect for a delicious plant-based snack.”