Company’s primary focus has been new plant-based offerings.
Starbucks in June began serving the Impossible Breakfast Sandwich, featuring Impossible Foods’ plant-based sausage. Available nationwide, the sandwich includes an Impossible Sausage patty, a cage-free fried egg and aged cheddar cheese served on ciabatta bread. The offering provides 22 grams of protein.
In June, Starbucks introduced the Cold Brew with Cinnamon Almondmilk Foam, featuring Starbucks cold-brew coffee topped with cinnamon, vanilla and almond milk cold foam. The beverage contains 40 calories for a grande size.
Starbucks’ Cold Brew with Dark Cocoa Almondmilk Foam, which debuted in June, starts with cold brew topped with mocha sauce, cocoa powder and almond milk cold foam. The beverage contains 40 calories for a grande size.
In March, Starbucks bolstered its breakfast menu with two new breakfast wraps.
The Bacon, Sausage & Egg Wrap includes double-smoked bacon, sausage, cage-free scrambled eggs, cheddar cheese and sous vide potatoes all wrapped in a flour tortilla.
The Southwest Veggie Wrap features cage-free scrambled eggs, black beans, sous vide potatoes, cotija cheese, pico de gallo and jalapeño cream cheese wrapped in a salsa tortilla.
In December 2019, Starbucks revealed its new holiday beverage for 2019 — the Irish Cream Cold Brew. The drink was the coffee chain’s first new holiday offering since 2017. The beverage is made with Starbucks cold-brew coffee and Irish cream syrup over ice, topped with a cap of vanilla sweet cream cold foam and a dusting of cocoa powder.
“It pairs so well with cold brew because of the chocolate flavor in the Irish cream and the cocoa notes from the coffee,” said Erin Marinan, product developer for Starbucks R&D department and creator of the Irish Cream Cold Brew. “I think about that customer who’s in the middle of work or shopping, and this will help get them into the holiday spirit for the rest of the day.”
When tasked with concepting a new beverage for Starbucks, Ms. Marinan said she drew from memories of making homemade Irish cream with her family. She would help blend batches to add to coffee or give to loved ones as gifts. The recollection sparked the idea for a beverage with “classic Irish cream flavors perfect for a time of celebration and giving,” Starbucks said.