Kellogg Co. doubled down on snacks and cereals in 2020.
Kellogg in January expanded its Frosted Mini-Wheats line with the launch of Frosted Mini-Wheats Filled. The new cereal, which is available in a mixed berry variety, features classic Mini-Wheats bites filled with a combination of blueberry, strawberry and raspberry.
The new cereal has a call-out on the front of each box identifying the product as a “high fiber” source.
The new cereal is available at Target nationwide and select regional grocers at a suggested retail price of $3.99 for a 16.5-oz box.
Apr
2024
May
More product innovation introduced at the show, including new plant-based offerings.
New introductions debut in the pantry aisles and refrigerated sections.