New products touting zero-sugar claims skyrocket as consumers seek to limit sugar intake.
Chobani is launching Chobani Zero Sugar, a new line of yogurt sweetened with monk fruit and allulose.
To create Chobani Zero Sugar, the company starts with milk that is filtered to reduce naturally occurring sugar, then it uses natural fermentation methods that allow yogurt cultures to consume the remaining sugar, Chobani said. From there, the company adds non-GMO monk fruit and allulose. The result is a zero-sugar yogurt that is lactose-free, features six live and active cultures, including probiotics, and contains 60 calories and 11 grams of protein per 5.3-oz cup.
“Chobani Zero Sugar is a revolutionary innovation,” said Peter McGuinness, president and chief operating officer of Chobani. “Our team developed a brand-new product that is as delicious as it is healthy. You won’t find another product on shelves nationwide in the US dairy aisle with 11 grams of protein and only natural ingredients, but no sugar or artificial sweeteners.”
Chobani Zero Sugar comes in vanilla, mixed berry, strawberry and blueberry flavors. Single-serve 5.3-oz cups retail for $1.49, 4-packs retail for $4.49 and multi-serve 32-oz tubs retail for $5.49.
Better-for-you dessert maker Killer Creamery is introducing Killer Sammies, what it calls a first-of-its-kind entry into the novelty category.
Killer Sammies are zero-sugar ice cream sandwiches that are gluten-free and keto-friendly. The treats feature chocolate or vanilla ice cream sandwiched between two chocolate wafer cookies made with pea protein, oat flour and cocoa. Sweetened with erythritol, stevia, allulose and monk fruit, the desserts are made with MCT oil and contain 120 calories, 5 grams of protein and 2 to 3 grams of net carbs per sandwich.
“Our belief in being bold inspired us to create a novelty dessert to challenge the traditional treats found in the freezer aisle,” said Louis Armstrong, founder and chief executive officer of Killer Creamery. “In developing Killer Sammies, we kept our high standards of only using quality ingredients and no sugar or artificial flavors so people can indulge without limitation.”
Killer Creamery Killer Sammies are available on the company’s website, Amazon, and in Albertsons and Safeway stores in the Northwest and Southwest for a suggested retail price of $5.99 to $6.99 per 6-pack.
In May, Sonoma Brands’ Krave brand introduced its new Zero Sugar Jerky line, made with grass-fed beef. The gluten-free meat snacks provide 12 grams of protein per serving and come in two flavors: Sonoma Style BBQ and Southwest Hatch Chile. Both contain 70 calories and 12 grams of protein per 1-oz serving.
The Sonoma Style BBQ jerky is made with gluten-free soy sauce, red wine, balsamic vinegar, black pepper, salt, garlic and onion.
The Southwest Hatch Chile flavor features gluten-free soy sauce, balsamic vinegar, chipotle peppers, lemon, vinegar, red and green hatch chilis, spices, garlic and onion.
Maple Hill Creamery in May launched Zero Sugar Organic Ultra-Filtered Milk, which is 100% grass-fed, USDA certified organic and sourced from small family farms in New York. Maple Hill’s Zero Sugar Organic Whole Milk contains 8 grams of protein and 110 calories, and the Reduced Fat variety contains 8 grams of protein and 80 calories.
“The word that comes to mind when I think about Zero Sugar Organic Milk is freedom,” said Carl Gerlach, chief executive officer of Maple Hill. “It’s freedom to enjoy cow’s milk without the worry or guilt over sugar, carbs or lactose. Freedom for parents to provide nutritious milk to their children with no sugar or sweeteners. Freedom to have milk in your coffee again. All from a brand that consumers trust.”
New from Nutpods is a line of sweetened, plant-based coffee creamers with zero grams of sugar per serving. The dairy-free offerings debuted in May and contain 5 calories per tablespoon. Made with almond milk and coconut cream, the creamers are sweetened with erythritol and stevia and come in three flavors: sweet crème, French vanilla and cookie butter.
“Just like when we first launched, I saw a gap between consumer desires and the options available,” said Madeline Haydon, founder and chief executive officer of Nutpods. “Some coffee lovers want to cut back on sugar without sacrificing the sweet, sugar-like coffee experience they love, so we wanted to bring that option to them. While our classic unsweetened products continue to grow in popularity, our new sweetened line adds even more flavor without the added sugar or calories. We like to say that you can now have your cake and drink it too, with zero sugar and only 5 calories per serving.”
In April, Keurig Dr Pepper debuted Dr Pepper Zero Sugar.
Available in original, cherry and cream soda varieties, the soda features the brand’s signature 23 flavors with no sugar or calories. The beverages are sweetened with a blend of aspartame and acesulfame potassium.
“We know Dr Pepper fans have been waiting for the perfect zero-sugar soda, and we're happy to finally unveil Dr Pepper Zero Sugar in three delicious flavors,” said Derek Dabrowski, vice president of brand marketing at Keurig Dr Pepper. “There's an old adage that anything great is worth the wait, and we know consumers will believe it when they take the first sip.”
Dr Pepper Zero Sugar is available nationwide in 20-oz bottles, 2-liter bottles, 6-packs of 0.5-liter bottles and 12-packs of 12-oz cans.
In April, Nutrabolt unveiled C4 Smart Energy Natural Zero, a plant-based energy drink with zero sugar and no calories. Featuring caffeine derived from green tea extract and Cognizin citicoline, the beverage is sweetened with stevia and comes in three flavors: cherry lime, blackberry and grapefruit.
"We have been perfecting the C4 Smart Energy Natural Zero formula for nearly two years now in response to the growing demand from our C4 Energy family," said Doss Cunningham, chief executive officer of Nutrabolt. "Since the very beginning, over 18 years ago, we have never compromised, only using the best high-quality ingredients that are backed by science, and the creation of C4 Smart Energy Natural Zero is no exception."
A new herbal energy shot company in April introduced its flagship namesake product, Woke Up! Energy Shot, after spending five years developing the recipe.
Available in a berry flavor, the plant-based product contains zero sugar and features a proprietary formula that includes adaptogens, herbs, mushrooms, vitamins and amino acids. The ingredient combination is designed to improve nerve function, concentration, brain function, immunity, memory and vitality as well as aid in weight loss, decrease stress and fight fatigue, the company said.
Woke Up! Energy Shot is made with lion’s mane, cordyceps, ashwagandha, vitamins B6 and B12, rhodiola, L-theanine and stevia. The caffeine in the shot is sourced from yerba mate and guarana, providing 225 mg of caffeine, the equivalent of 1.5 cups of coffee, in each 2-oz shot. The energy shot is vegan, gluten-free, soy-free and non-GMO.
“There’s no shortage of energy products on the market today, but I wanted to create something that was actually good for people and give them the energy they need,” said Dilan Jay, founder and chief executive officer of Woke Up! Energy Shot. “The feedback from customers is incredible. They get the all-day energy they need, with no sugar crash or jitters.
“The plant-based industry is projected to hit $13 trillion by 2025, so companies need to innovate and meet that demand by creating cleaner products for their customers.”
In March, Brisk brought a new product to market for the first time in more than five years: Brisk Zero Sugar Lemon Iced Tea.
The beverage boasts the same flavor of Brisk’s original lemon-flavored iced tea but with zero grams of sugar, according to the company. Each 1-liter bottle contains 10 calories and 30 mg of caffeine. The original variety contains 190 calories, 23 mg of caffeine and 49 grams of sugar per 1-liter bottle.
Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, which PepsiCo, Inc. and Unilever PLC started in 1991.
To support the launch, Brisk worked with sneaker artist Dan Gamache to create custom, hand-painted sneakers inspired by the new beverage. The brand also released video content spotlighting Mr. Gamache and four up-and-coming artists: multimedia artist duo Riiisa Boogie and Rezones, photographer Mark Elzey, and graffiti artist Epic Uno.
Brisk Zero Sugar Lemon Iced Tea is available nationwide in 1-liter bottles and in 12-packs of 12-oz cans in select markets.
PepsiCo in March introduced Mtn Dew Frost Bite Zero Sugar, an alternative to the original melon-flavored soda now with no sugar. The original contains 170 calories, 46 grams of sugar and 55 mg of caffeine per 12-oz can, and the new zero-sugar variety contains no calories, no sugar and 67 mg of caffeine per 12-oz can. The soft drink is available in 20-oz bottles and in 12-packs of 12-oz cans at Walmart stores nationwide.
“On the heels of the Mtn Dew Frost Bite launch at Walmart last year, Dew is thrilled to introduce Mtn Dew Frost Bite Zero Sugar for fans who want a delicious zero sugar option,” said Nicole Portwood, vice president of marketing for Mtn Dew. “This new offering leans into our steadfast commitment to consistently deliver flavor excitement and variety of choice to Dew Nation — and we are thrilled to be able to do just that with Walmart.”
In March, ZOA Energy launched a line of energy beverages, including five zero sugar varieties: original, lemon lime, wild orange, pineapple coconut and super berry.
ZOA Energy Zero Sugar drinks are sweetened with sucralose and acesulfame potassium and contain 15 calories per can. The beverages contain 160 mg of caffeine from unroasted green coffee and green tea extract, 250 mg of branched-chain amino acids and 100% of the daily value of vitamin C from camu camu, acerola and asorbic acid. The 16-oz beverages also include turmeric, vitamins D, B1, B2, B3, B5, B6 and B12, choline, potassium, magnesium and electrolytes.
In March, Sweet Baby Ray’s expanded its lineup of no-sugar-added sauces with Ray's No Sugar Added Honey Mustard Flavored Dipping Sauce. The sauce is gluten-free, sweetened with allulose and contains 130 calories and zero sugar per serving.
“The response to Ray’s No Sugar Added sauces has been outstanding,” said Tom Murphy, vice president of brand marketing for Sweet Baby Ray’s. “We focused first on making sure that our sauces would taste great — no synthetic flavors or runny texture allowed — then ensured that everyone around the table, whether watching sugar intake, following a keto-friendly eating plan or looking for plant-based and gluten-free options, could enjoy them.”
PepsiCo, Inc. in March rolled out Pepsi Mango and Pepsi Mango Zero Sugar nationwide, marking the brand’s first new permanent flavored cola in five years and the brand’s first permanent release of a zero sugar and regular variety at the same time, the company said.
Featuring a blend of mango juice, cola and natural flavors, Pepsi Mango Zero Sugar has 0 calories and 0 grams of sugar.
"Our consumers are always looking for new and exciting flavors, so we couldn't be more excited to introduce them to Pepsi Mango,” said Todd Kaplan, vice president of marketing for Pepsi. “Our team has created a surprisingly perfect match with Pepsi Mango, combining the delicious taste of Pepsi cola with the flavor of a sweet, juicy mango. Mango is one of the most popular fruits in the world, and it serves as the perfect complement to Pepsi, creating an irresistible combination that our fans can enjoy everywhere throughout the year."
Pepsi Mango Zero Sugar is available at grocery stores, mass retailers and convenience stores nationwide in 12-packs of 12-oz cans and in 20-oz bottles.
In February, the Hershey Co. announced the rollout of its new Zero Sugar line, including products under the Hershey’s, Reese’s, York and Jolly Rancher brands.
Hershey’s Special Dark Zero Sugar chocolate bars are sweetened with maltitol and contain 120 calories per four-piece serving.
Hershey’s Zero Sugar chocolate bars are sweetened with maltitol and contain 130 calories per four-piece serving.
Reese’s Zero Sugar miniature peanut butter cups are sweetened with maltitol. Each three-piece serving contains 110 calories.
York Zero Sugar Peppermint Patties are sweetened with maltitol and isomalt. Each two-piece serving contains 80 calories.
Jolly Rancher Zero Sugar hard candies are sweetened with isomalt and acesulfame potassium. Each four-piece serving contains 35 calories.
Monster Beverage Corp. expanded its Monster Energy Ultra family in February with new Ultra Gold. Inspired by the ancient Greek legendary drink nectar of ambrosia, the new beverage features a pineapple flavor and contains 10 calories, zero sugar and 150 mg of caffeine.
"We are thrilled to introduce Ultra Gold to Monster Energy consumers," said Dan McHugh, chief marketing officer for Monster Energy. "Monster Energy fans deserve the best and Ultra Gold certainly sets the standard for a zero sugar, energy boost."
Halsa in February expanded its line of dairy-free yogurts made with oat milk with the addition of a 24-oz zero-sugar variety. The line extension has 90 calories per serving and may be used as a base for smoothies, dips, sauces, salad dressings and other plant-based recipes, according to the company.
The product is vegan, certified organic and contains prebiotics and probiotics. With a manufacturing process that does not include food additives or chemicals, Halsa is marketing the new variety as a clean label option.
“This simple oat yogurt has no naturally occurring sugar and no added sugar,” said Helena Lumme, co-founder. “It's a great way to get your daily pre- and probiotics without adding any sugar to your diet. And the whole grains oats are an ideal vehicle for gut-loving probiotics to fully benefit your body.”
Cola and coffee collided in January when the Coca-Cola Co. introduced Coca-Cola with Coffee Zero Sugar.
Coca-Cola with Coffee Zero Sugar blends Coca-Cola soda with Brazilian coffee and comes in dark blend and vanilla varieties. The beverage contains 69 mg of caffeine per 12-oz can and is sweetened with sucralose and acesulfame potassium.
The idea for Coca-Cola with Coffee Zero Sugar came about after the Coca-Cola Co.’s R&D team conducted consumer research and identified the beverage as an innovation opportunity.
“While other categories including energy drinks have ventured into zero-sugar territory, RTD coffee hasn’t because many offerings are dairy-based,” said Brandan Strickland, brand director of the Coca-Cola Trademark at the Coca-Cola Co. “So we see this as a major whitespace opportunity.”
In January, PepsiCo, Inc. debuted Mtn Dew Major Melon Zero Sugar, featuring a watermelon flavor and a bright pink hue. Each 20-oz bottle contains 0 calories, 0 grams of sugar and 113 mg of caffeine. The beverage is sweetened with aspartame, acesulfame potassium and sucralose.
“Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” said Nicole Portwood, vice president of marketing for Mtn Dew. “As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the No. 1 choice of flavors tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”