Consumers’ return to wellness after the pandemic propels popularity of better-for-you options.
In June, Wells Enterprises, Inc. added a new product line to its Blue Bunny brand Load’d platform: Load’d Bars. The ice cream bars feature twice the mix-ins of the brand’s other bars and are dipped in a crunchy coating. Varieties include Bunny Tracks, Cookie Dough, Salted Caramel, Strawberry Shortcake and Super Fudge Brownie.
The Bunny Tracks bar features vanilla frozen dairy dessert with caramel swirls and chocolate-flavored peanut butter bunnies topped with caramel sauce all dipped in milk chocolate-flavored coating with peanuts.
The Cookie Dough bar features cookie dough frozen dairy dessert filled with chocolate fudge swirls and cookie dough pieces topped with fudge sauce all dipped in milk chocolate-flavored coating and cookie crunch.
The Salted Caramel bars feature salted caramel frozen dairy dessert with salted caramel swirls and salted caramel bunnies topped with caramel sauce all dipped in milk chocolate-flavored coating and cookie crunch.
The Strawberry Shortcake bars feature strawberry-flavored frozen dairy dessert filled with strawberry swirls and shortcake pieces topped with strawberry sauce all dipped in whipped cream-flavored coating and shortbread crunch.
The Super Fudge Brownie bars feature chocolate frozen dairy dessert filled with chocolate fudge swirls and brownie pieces topped with fudge sauce all dipped in milk chocolate-flavored coating and chocolate cookie crunch.
In June, Alden’s Organic gave three traditional beverages an ice cream-inspired makeover for summer with the debut of its Summer Bar Collection.
The USDA certified organic treat lineup includes one ice cream bar and two certified vegan frozen dessert bars made with a base of coconut, tapioca, brown rice, oats, pea protein and cane sugar.
The Root Beer Float Bar features root beer-flavored sherbet swirled with vanilla ice cream. Each certified gluten-free bar contains 110 calories, 13 grams of sugar and 4 grams of fat.
The Dairy-Free Strawberry Lemonade Bar is made with lemon frozen dessert swirled with strawberries and colored with beet juice. Each bar contains 90 calories, 11 grams of sugar and 3 grams of fat.
The Dairy-Free Horchata Bar combines dairy-free frozen dessert with sweet cinnamon sauce. Each bar contains 110 calories, 12 grams of sugar and 5 grams of fat.
“Our team has done an incredible job bringing these popular beverages to life through our novelties,” said Joelle Simmons, senior vice president of sales and marketing at Alden’s Organic. “With each bite you get true-to-flavor taste from our organic ingredients. For example, the Root Beer Float Bar will instantly take you back to enjoying a cold, crisp root beer with vanilla ice cream on a hot summer day. Consumers are looking for familiar foods and flavors without the allergens. The new Summer Bar Collection offers both certified gluten-free and vegan options, so everyone can enjoy.”
In June, better-for-you dessert maker Killer Creamery introduced Killer Sammies, what it calls a first-of-its-kind entry into the novelty category.
Killer Sammies are zero-sugar ice cream sandwiches that are gluten-free and keto-friendly. The treats feature chocolate or vanilla ice cream sandwiched between two chocolate wafer cookies made with pea protein, oat flour and cocoa. Sweetened with erythritol, stevia, allulose and monk fruit, the desserts are made with MCT oil and contain 120 calories, 5 grams of protein and 2 to 3 grams of net carbs per sandwich.
“Our belief in being bold inspired us to create a novelty dessert to challenge the traditional treats found in the freezer aisle,” said Louis Armstrong, founder and chief executive officer of Killer Creamery. “In developing Killer Sammies, we kept our high standards of only using quality ingredients and no sugar or artificial flavors so people can indulge without limitation.”
Yasso, Inc., a maker of frozen Greek yogurt novelties, debuted its first incubator brand, Jüve Pops, in May. The new brand offers functional, water-based frozen pops.
Jüve Pops launched with eight items, including tangerine, triple berry, strawberry, lemon lime and coconut frozen bars, and orange, grape and triple berry in freezable ambient formats. The products are made with fruit and feature a burst of energizing, hydrating vitamins and electrolytes. They contain 120 mg of potassium, 10 grams of sugar and 42 calories per pop.
Yasso co-founders Drew Harrington and Amanda Klane launched the brand to provide a replenishing, healthier option at a time when recovery and hydration beverages are on the rise.
“In conceptualizing Jüve Pops, we saw an opportunity to bring the success of the functional beverage category to the frozen aisle and create a new brand that delivers rejuvenating refreshment in an innovative, exciting form,” Mr. Harrington said. “Building the Jüve Pops brand alongside our talented Yasso team has been a rewarding entrepreneurial journey for the whole company, and we're excited for people to discover our new products in stores and online.”
Halo Top, a Wells Enterprises, Inc. subsidiary, in May added Fudge Pops to its frozen novelty lineup. Made with ultra-filtered skim milk, the treats contain 80 calories and 6 grams of protein per pop.
"Halo Top has always created frozen treats that consumers can feel good about eating, and we're thrilled to now have Fudge Pops, an iconic summer dessert, as part of our lineup," said Ryan Roznowski, Halo Top's brand manager. "Whether on the go or at home, our fans can enjoy our Fudge Pops and other new flavors as a freezer staple during a busy summer season."
My/Mochi Ice Cream went vegan with its new line of My/Mochi Oat Milk Frozen Desserts, which debuted in April.
Non-dairy and gluten-free, the treats feature oat milk frozen dessert wrapped in sweet rice mochi dough and come in five flavors: salted caramel, chocolate, strawberry, vanilla and Neapolitan. Each mochi bite contains 100 calories.
“Oat milk continues to grow in popularity, overtaking soy to become one of the most popular plant-based dairy options,” said Craig Berger, chief executive officer of My/Mochi Ice Cream. “My/Mochi Oat Milk Frozen Dessert reinforces our commitment to revolutionizing the world of snacking with oat milk ranking high on protein and fiber while being allergy-friendly. We are constantly looking to mesmerize mouths, and we couldn't be more excited to announce this updated offering that all can enjoy.”
In April, Wells Enterprises, Inc. collaborated with Keurig Dr Pepper to debut Bomb Pop Crush ice pops, combining Wells’ Bomb Pop brand with Keurig Dr Pepper’s Crush soda brand.
Each Bomb Pop Crush ice pop features three layers of Crush soda flavors: grape, strawberry and orange. The treats contain 40 calories and 7 grams of sugar per pop.
“We're ecstatic that everyone can now enjoy the iconic flavor of Crush Soda, now in a frozen form just in time for summer,” said Whitney Gates, brand manager for Crush. “Working with Bomb Pop to bring our flavors to life in one of their beloved ice pops was a blast, and we can't wait for our fans to have another fruity and refreshing way to enjoy their favorite soda on the go.”
In March, Yasso put a snackable spin on its frozen Greek yogurt bars with the debut of Yasso Poppables, frozen Greek yogurt bites covered in a dark chocolatey coating and sprinkled with quinoa crunch.
Featuring live and active cultures, the bite-size snacks come in four flavors: coffee, sea salt caramel, vanilla bean and mint. Each bite contains 60 calories, 2 grams of protein, 7 grams of carb, 3 grams of fat and 5 grams of sugar.
“At Yasso, we are always looking for ways to disrupt the better-for-you frozen category and are excited to boldly enter snacking,” said Craig Shiesley, chief executive officer of Yasso. “The launch of Yasso Poppables marks a new phase of innovation and creativity within the company and we are thrilled about what’s in store for the future.”
In March, Halo Top expanded its portfolio of better-for-you frozen desserts with the debut of Fruit Pops, the brand’s first fruit-based offering.
Made with fruit and fruit juice, Halo Top Fruit Pops contain 50% to 65% less sugar than other frozen fruit bars, according to the company. The pops come in five flavors, including strawberry, coconut, lime, mango and pineapple.
The strawberry flavor features strawberries, strawberry puree, strawberry juice and lemon juice. The treat is sweetened with stevia and colored with beet and annatto extract. Each pop contains 40 calories and 6 grams of sugar.
The coconut pop contains coconut cream, skim milk, dehydrated coconut and stevia. Each pop contains 90 calories and 9 grams of sugar.
The mango variety is made with mango puree, mango juice, mangos, lemon juice and stevia. Colored with annatto extract, the mango pops contain 45 calories and 6 grams of sugar each.
The lime offering features lime juice, lime oil, lime pulp, lemon juice, sugared lemon zest and stevia. Each pop contains 35 calories and 5 grams of sugar.
The pineapple pop contains pineapple, pineapple juice and stevia, plus turmeric and annatto extract for color. Each pop contains 40 calories and 5 grams of sugar.
“At our core, Halo Top is here so fans can feel empowered to choose a treat that makes them feel good,” said Chelsea Parker, senior marketing manager for Halo Top, a subsidiary of Wells Enterprises, Inc. “We knew dessert lovers were craving more frozen fruit offerings without the sugar overload, and these convenient new Fruit Pops do just that, in all five juicy, delicious flavors.”
Turkey Hill took its ice cream into the frozen novelty category in March with 16 new treats across three new product lines: ice cream cookie sandwiches, fruit and cream bars, and layered sundae cups.
Turkey Hill layered sundae cups combine premium ice cream with mix-ins and sauces and come in 6.5-oz containers. The sundaes are available in eight varieties: Caramel Brownie, Cookies & Cream, Cookie Dough Delight, Strawberry Shortcake, Peanut Butter Cup, Ultimate Fudge, Chocolate Cream Pie and Party Cake.
New Turkey Hill ice cream cookie sandwiches feature Turkey Hill premium ice cream packed between two double chocolate chip cookies. Varieties include vanilla bean, peanut butter, chocolate and chocolate mint chip.
The fruit and cream bars are made with milk, cream and fruit and come in strawberry, coconut, orange, and strawberry lemonade flavors.
In March, Mars, Inc. added two new flavors to its M&M’s Ice Cream Cookie Sandwich lineup: mint and classic.
M&M’s Mint Ice Cream Cookie Sandwiches feature mint-flavored ice cream between two chocolate cookies with milk chocolate M&M’s minis.
M&M’s Classic Ice Cream Cookie Sandwiches feature vanilla ice cream sandwiched between two chocolate cookies with milk chocolate M&M’s baked in.
In March, Halo Top introduced Keto Pops, made with ultra-filtered skim milk, which delivers fewer net carbs and more protein than regular ice cream, according to the company. Halo Top Keto Pops come in four flavors, including sea salt caramel, peanut butter chocolate, berry swirl, and chocolate cheesecake.
The sea salt caramel pop combines vanilla frozen dessert with swirls of sea salt caramel all dipped in chocolate-flavored coating. Each pop contains 130 calories, 3 grams of protein and 2 grams of net carbs.
The peanut butter chocolate flavor features peanut butter frozen dessert with peanut butter chips and swirls of fudge dipped in a chocolate-flavored coating. Each pop contains 180 calories, 3 grams of protein and 3 grams of net carbs.
The berry swirl variety is made with light berry frozen dessert with swirls of blueberry and strawberry syrups dipped in a chocolate-flavored coating. Each pop contains 130 calories, 3 grams of protein and 2 grams of net carbs.
The chocolate cheesecake offering includes chocolate cheesecake-flavored frozen dessert with swirls of fudge all covered in a chocolate-flavored coating. Each pop contains 160 calories, 3 grams of protein and 2 grams of net carbs.
In February, Unilever catapulted its Klondike brand into two new categories with the launch of Klondike Cones and Klondike Shakes.
New Klondike Cones feature a chocolate-lined wafer cone, sauce core and toppings. The cones come in five varieties.
The Vanilla Chillin’ cone is made with a vanilla base paired with a chocolate sauce core.
The Nuts for Vanilla variety includes a vanilla base and chocolate sauce core topped with roasted peanuts.
The Classic Chocolate flavor features a chocolate base, chocolate sauce core and roasted peanuts topping.
The Double Down Chocolate Klondike Cone contains a chocolate base and chocolate sauce core and is topped with chocolate ribbon curls.
The Unicorn Dreamin’ cone features a duo of strawberry and bubblegum bases with a strawberry sauce core in a green wafer cone.
Klondike Cones are available nationwide in packs of eight cones for a suggested retail price of $6.99.
The Klondike brand also introduced Klondike Shakes, inspired by classic diner milkshakes. Packaged in squeezable handheld pouches, the shakes debuted in two flavors — Wind Down & Chocolate and Chill Out & Vanilla — and Sit Back & Strawberry joined the shake lineup in June.
In February, frozen fruit bar maker Outshine launched Simply Indulgent bars, a new line of dairy-based frozen snacks.
Made with skim milk, Simply Indulgent bars contain 5 grams of protein per bar, boast a clean label and have 25% less sugar than regular frozen dairy bars, according to the company. All bars are made with no GMO ingredients or high-fructose corn syrup.
Outshine Simply Indulgent bars are available in four varieties, including strawberry and mango, made with fruit, and the brand’s first non-fruit flavors in the portfolio: chocolate and coffee. Simply Indulgent coffee bars contain 20 mg of caffeine, about one-fourth the amount in a cup of coffee.
“The Outshine brand strives to help our consumers shine brighter from the inside out with our refreshingly real frozen fruit bars,” said Joanna Komvopoulos, Outshine brand manager for parent company Froneri. “Our new collection of Simply Indulgent bars is a good source of protein made with the goodness of real milk, providing the indulgence of a dairy-based frozen snack with the simple ingredients and delicious taste expected from Outshine. We are excited to expand our fruit-based portfolio with the release of two brand-new flavors, chocolate and coffee, for those looking for even more indulgent, yet better-for-you options without compromise.”
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