New applications focus on sustained energy and wellness.
Starbucks Corp. is introducing energy drinks at retail in partnership with PepsiCo, Inc, Purchase, NY.
Starbucks BAYA Energy is available in grocery stores, national retailers and convenience stores nationwide and will roll out to Starbucks locations beginning in March. Flavors include mango guava, raspberry lime and pineapple passionfruit. The beverages contain 90 calories and 160 mg of caffeine per serving, plus vitamin C for immune support, according to the company.
Two varieties in heywell’s inaugural line of sparkling waters have an energy proposition for consumers. The Energy + Focus sparkling strawberry lemon drink and the Energy + Immunity sparkling grapefruit drink include ashwagandha and caffeine from organic green coffee beans, formulated to deliver a boost in the morning or afternoon.
Optimum Nutrition, Inc., part of the Glanbia global nutrition group, has added a new flavor to its AMIN.O Energy + Electrolytes sparkling hydration drink portfolio: Orange Blast.
The new variety contains 100 mg of caffeine derived from green tea and green coffee bean extract. The beverage has five grams of amino acids and electrolytes to support energy, focus, hydration and recovery, the company said.
Machu Picchu Energy is introducing its namesake beverage this year. The drinks are formulated with green coffee extract, Peruvian maca and B vitamins. Flavors include classic, pineapple mango, zero-sugar pineapple blueberry and zero-sugar ginger peach.
The company also is launching low-calorie energy seltzers, which contain a third of the caffeine and are positioned as a mid-day refreshment with a light boost. The seltzer will be available in lemon lime and blood orange flavors.
Oca is an organic energy beverage formulated with carbonated water, tapioca syrup, agave syrup, gum acacia, citric acid, natural flavor, stevia and caffeine from green coffee. Flavors include mango, guava passionfruit and berry acai.
Tapioca, or cassava root extract, provides sustained energy without a crash or jitters, according to the company.
Del Monte Foods Inc. has introduced Del Monte Fruit Infusions, a refrigerated snacking concept featuring fruits with functional ingredients. The Boost Me variety contains mango and pineapple chunks in mango and dragon fruit-flavored juice, natural sources of sugar that are digested for physical energy. Boost Me also includes coffee extract, a natural source of caffeine for mental energy, and vitamin C, an antioxidant involved in the synthesis of carnitine, a molecule associated with metabolic energy.
Odyssey Elixirs’ sparkling beverages deliver energy and focus, according to the company. Formulated using lion’s mane and cordyceps mushroom extract, the beverages source their functional energy benefit from green tea extract. The beverages are available in passion fruit orange guava, berry, dragon fruit lemonade and orange ginger flavors.
Uncle Matt’s Organic line of functional shots features an energy boosting variety. The Ultimate Energy Shot is made with orange juice, mango, 1 billion live probiotics and 200 mg of caffeine from coffeeberry extract.
Rowdy Energy’s energy drink is formulated without sugar or artificial ingredients, the beverage features 160 mg of caffeine from green tea plus the nootropic L-Theanine to boost energy without the unwanted and irritable crash, according to the company. It is available in cherry limeade, peach mango, sour green apple, orange citrus, cotton candy, chiseled ice and strawberry lemonade flavors, five of which are keto certified.
A trademark dispute forced PepsiCo, Inc., to change the name of Mtn Dew Rise to Mtn Dew Energy. Energy is described as an energy drink formulated to offer a mental boost and immune support. The beverage is formulated with approximately 180 mg of caffeine (compared with 77 mg in original Mtn Dew soda), vitamins A and C, antioxidants, citicoline, zinc and fruit juice. It has no sugar and 25 calories.
Woke Up! has introduced an energy shot formulated with mushrooms. Ingredients in the energy product include lion’s mane, cordyceps, ashwagandha, vitamins B6 and B12, rhodiola, L-theanine and stevia. The caffeine in the shot is sourced from yerba mate and guarana, providing 225 mg of caffeine, the equivalent of s 1.5 cups of coffee, in each 2-oz shot.
Recent menu additions focus on relaunches of fan favorites.
Seasonal launches lean into sweet and spiced flavors.