Food manufacturers and foodservice locations debut new and returning spooky LTOs.
Monsters Cereals, a brand from General Mills, added two offerings to its lineup.
The Carmella Creeper cereal features caramel apple-flavored pieces with colorful monster marshmallows, while the Monsters Mash (Remix) cereal features a mix of all six Monsters Cereals flavors.
General Mills brand Betty Crocker launched a Count Chocula cookie kit, which comes with ingredients to make 12 chocolate cookie sandwiches. The kit includes a Count Chocula-flavored cookie mix, googly eyes and marshmallow creme.
Sonic Drive-In added a new Trick or Treat Blast, which features Heath, M&M’s Minis and Oreo cookie pieces mixed with either vanilla or chocolate soft-serve.
“We know that it can be hard to pick just one item to enjoy from your trick or treating bag, but Halloween is a time to indulge your sweet tooth and you shouldn’t have to choose just one,” said Mackenzie Gibson, vice president of culinary and menu innovation at Sonic. “We first introduced the Trick or Treat Blast in 2020, and this year we’ve reimagined the fan-favorite dessert to include a new lineup of three sweet add-ins that will make guests feel like they’re getting an entire trick or treat haul in every bite.”
The Monster Taco has returned to Jack in the Box ahead of Halloween for the third straight year, this time bringing a spicy twist as the Angry Monster Taco. Featuring melted American cheese, shredded lettuce, taco sauce and spices, the Angry Monster Taco is wrapped in a red shell. Both tacos will be available from Sept. 25 to Nov. 19.
Lucky Charms, a General Mills, Inc. brand, added a chocolate Halloween cereal featuring a blend of classic and spooky-themed marshmallows with chocolate cereal pieces. The new marshmallow shapes in the cereal include a bat, ghost, blob and lightning bolt.
Playa Bowls offered a limited-edition Jack-O’-Lantern bowl, which featured a Playa acai base topped with pumpkin flax granola, banana, pumpkin butter and pumpkin spice.
Cold Stone Creamery brought back its Boo Batter, a black version of its cake batter ice cream. The Boo Batter was featured in the Trick or Treat Creation, which was mixed with Kit Kat, Halloween Oreo cookies and M&M’s candies.
“Our aptly named Treat or Treat Creation is the result of combining some of our favorite trick-or-treat candies with our now famous Boo Batter Ice Cream for our take on a chilling Halloween dessert,” said Jana Schneider, vice president of national programs at Kahala Brands, parent company of Cold Stone Creamery. “Our guests get a thrill out of this spooky ice cream every year, so get it before it fades back into the mist.”
French yogurt brand Oui added Halloween-edition packs, which come with four black lids and four orange lids. Once eaten, the yogurt cups may be turned into Halloween decorations by following instructions on a QR code on the packaging, according to the company.
Butterfinger, a brand from Ferrero North America, partnered with digital creator Tinx to launch a Butterfinger-Tini recipe, which features the flavors of a Butterfinger candy bar.
“Butterfinger is an irresistible, peanut-buttery treat that people have loved for 100 years, especially during the Halloween season. And our first-ever Butterfinger-inspired cocktail is a new way for adults (21+) to lean into the spirit of Halloween,” said Neal Finkler, vice president of marketing for Butterfinger and Baby Ruth. “We know Tinx is a huge Butterfinger fan, so she was the perfect partner to help create a cocktail recipe to bring the flavors of Butterfinger to life in an exciting new way.”
Dec
2024
New products respond to continued high rates of at-home coffee consumption.
Launches range from product line expansions to format innovations.