Taco Bell has expanded its menu and CPG presence.
Taco Bell launched a line of menu items featuring the flavors of Tajín. Joining Taco Bell’s menu are: Tajín crunchy tacos, Tajín twists and a Tajín strawberry freeze.
“We’re thrilled to embark on this culinary journey with Tajín, a brand whose unique seasoning blends are revered for their versatility in the kitchen,” said Liz Matthews, global chief food innovations officer at Taco Bell. “This collaboration is a celebration of bold flavors and innovative pairings that showcases how Tajín’s iconic chili lime seasoning perfectly complements classic Taco Bell menu items. Together we’re bringing new flavors to the taco experience and delivering an unforgettable taste adventure.”
KFC launched a new menu item for a limited time in February 2024: Chizza, which is pronounced “cheet-za.”
The menu addition features two white meat extra crispy fried chicken filets, topped with marinara sauces, melted mozzarella and pepperoni. Chizza first debuted on KFC menus in the Philippines in 2015, and has moved to menus in Korea, Taiwan, India, Thailand, Germany, Spain and Mexico, among others, and it is debuting in the United States for the first time.
Taco Bell is expanding its Taco Bell at Home product line through a licensing agreement with The Kraft Heinz Co.
The Crunchwrap Supreme and Chicken Chipotle Quesadilla Cravings Kits feature a variety of proprietary Taco Bell ingredients, seasonings and sauces to help consumers recreate the classic menu items in their home kitchens. Each kit contains four servings worth of necessary ingredients, excluding proteins, in an easily customizable format.
KFC’s Hot & Spicy flavor made its US debut in the form of hot and spicy wings just ahead of when the 2023 NFL season was getting underway. The wings from the Yum! Brands, Inc. subsidiary are spicy, marinated and breaded in KFC’s extra crispy breading to create a balance of spice with a crunchy texture.
Uber Eats and Taco Bell partnered to launch Cinnamon Twists cereal, a limited-edition item inspired by Taco Bell’s cinnamon twists. The cereal “contains the same flavors of crispy, puffy twists sprinkled with the cinnamon and sugar that you love.”
The Kraft Heinz Co. added a host of products through its Taco Bell partnership, making it the primary manufacturer of Taco Bell branded retail products.
“As we continue on our journey to lead the future of food here at Kraft Heinz, we look forward to continuing our partnership with Taco Bell as a primary manufacturer of Taco-Bell branded retail products, extending the brand to more channels,” said Danielle Coopersmith, associate director of taste elevation at Kraft Heinz. “We know consumers are eager to bring the restaurant experiences they know and love home, and this partnership will help us do just that by driving greater growth and innovation for the brand — giving consumers the chance to create and enjoy their own craveable Taco Bell experiences.”
Taco Bell brought back its nacho fries and debuted its first national vegan offering, nacho fries with vegan nacho sauce.
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2024
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Halloween-inspired products are launching across the retail and foodservice sectors.
Limited-time offerings debut across foodservice menus.