Co-branding opportunities lend a spark to product innovation efforts.
General Mills is introducing Kelce Mix breakfast cereal, a blend of three General Mills cereal brands developed with the help of National Football League players Travis and Jason Kelce. The mix combines Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs and is set to roll out in September of this year.
Mars Food & Nutrition, a business unit of Mars, Inc., has launched new innovations under its Ben’s Original brand with Ben’s Original Street Food. The entrees, which are ready in 90 seconds when cooked in the microwave, feature four globally inspired flavors: Jamaican jerk-style red beans and rice with chicken; gumbo with chicken andouille sausage; fried rice with vegetables; and a bean and rice burrito bowl.
"With Ben's Original Street Food, we are offering delicious meals that suit their fast-paced lifestyles,” said Angie Madigan, vice president of marketing at Mars Food & Nutrition North America. “This innovation puts Ben's Original at the heart of the plate, not just the side. We are increasing our presence at retail stores."
Chobani is getting an early start on fall flavor trends with the release of its pumpkin spice product portfolio. The line is reintroducing several offerings, such as pumpkin spice Greek yogurt, zero sugar pumpkin spice yogurt, pumpkin spice coffee creamer and La Colombe’s pumpkin spice latte, along with two new products. Chobani’s pumpkin spice Greek yogurt drink features the seasonal spice’s flavors in a convenient 7-oz format for on-the-go enjoyment, and its pumpkin spice barista oat milk offers an easy way to add fall flavor notes to existing beverages. All products are now available at retailers nationwide.
“Pumpkin spice has gone from a seasonal trend to a highly anticipated staple,” said Niel Sandfort, Chobani chief innovation officer. “We are pleased to introduce our new innovations, Chobani Pumpkin Spice Greek Yogurt Drink and Pumpkin Spice Barista Oatmilk, as well as bring back our tried-and-true pumpkin offerings that embody the fall season.”
Walgreens has expanded its private label grocery brand Nice with Nice For You, a line of better-for-you products formulated without artificial flavors or sweeteners, synthetic dyes, or high-fructose corn syrup. The line includes more than 150 items across the snack, beverage, baking and grocery categories, such as jerky, oatmeal, nuts and trail mixes, dried fruit, coffee, fruit juices and more.
“According to recent research from Statista, nearly half of all Americans are trying to make better food choices,” said Tracey Brown, executive vice president, president and chief customer officer at Walgreens. “The evolution of our Nice brand is designed to offer an efficient, highly relevant customer experience that meets their changing needs and preferences, while maintaining our commitment to deliver high quality products that taste great at an incredible value.”
The Kraft Heinz Co. and Nintendo have developed Kraft Mac & Cheese Super Mario Power-Up Shapes, a new line of Super Mario-inspired macaroni and cheese products. The offerings are launching in Kraft’s stovetop pasta mix format and Easy Mac microwaveable cups.
Southern chicken chain Zaxbys is launching three retail varieties of its dipping sauces. Zax Sauce features tangy flavor notes and a blend of signature spices; Spicy Zax Sauce combines the Zax Sauce condiment with spicy flavors; and Tongue Torch Sauce is a spicier variety made with peppers, garlic and mustard seeds.
"Sauce has been woven into the fabric of Zaxbys since 1990, and just like our delicious chicken, customers can’t get enough of our signature sauces,” said Patrick Schwing, chief marketing and strategy officer at Zaxbys. “Our partnership with Litehouse for the retail development of our acclaimed saucefolio will help us reach a new group of consumers, and our current fans, in grocery store aisles and online retailers.”
Beyond Meat has introduced a plant-based sausage alternative, Beyond Sun Sausage. The line is formulated with vegetables, fruits and legumes, including spinach, bell peppers, yellow peas, brown rice, red lentils and fava beans, and comes in Cajun, pesto and pineapple jalapeño flavors. Beyond Sun Sausage features 12 grams of protein per link, with 1 gram of saturated fat per serving and no cholesterol.
“Filled with clean plant proteins including yellow peas, brown rice, fava beans and red lentils, this launch further exemplifies our industry-leading commitment to raising the nutrition bar for plant-based meats and creating delicious, healthy products,” said Dariush Ajami, chief innovation officer of Beyond Meat.
Smithfield Foods brand Margherita has expanded its portfolio of Italian meats with its all-natural charcuterie cuts. The dry sausage slices are intended to add a convenient source of high-quality protein to premium snacking occasions, according to the company. Varieties include uncured Italian dry salami, uncured pepperoni and uncured Genoa salami, and each 12-oz package offers between 6 and 10 grams of protein per serving and no artificial flavors or colors.
“Catering to charcuterie board lovers and snack enthusiasts alike, our latest dry sausage offerings promise an indulgent, protein-packed bite that is great to enjoy on its own or to enhance any entertaining spread,” said Douglas Baldwin, brand manager for Margherita at Smithfield Foods.
McCormick & Co. and CaliBagels have launched Old Bay bagel chips. The product combines CaliBagels’ bagel snack format with the flavor of Old Bay brand seasoning, utilizing ingredients like black pepper, paprika, celery salt and red pepper flakes.
Sep
2024
New offerings target the breakfast occasion.
Bar innovations focus on convenience, functional benefits and clean label formulations.