Fx Chocolate has launched Yes Whey!!!, a line of functional bars designed to help support muscle growth, energy production, recovery and athletic performance. The bars feature 15 grams of whey and milk protein isolates and 2 grams of creatine monohydrate per serving, along with a clean label formulation free from simple sugars, trans fats, artificial sweeteners or additives.

Baby nutrition company Once Upon A Farm has introduced Soft-Baked Bars for Kids. The bars feature fruits and vegetables, whole grain oats and no-added sugar and offer an oven-baked cookie taste, according to the company. Flavor varieties include apple and oat, chocolate oat, mixed berry and banana chocolate chip.

“These delicious baked bars taste like they came fresh out of the oven and are packed with whole grain oats, fruit, veggies, and fats like coconut oil to fuel your whole family throughout the day,” said Cassandra Curtis, founder and chief innovation officer at Once Upon a Farm.  “These tasty on-the-go snacks pack nutrition and convenience, making them perfect for anytime enjoyment.”

1440 Foods has added a line of granola bars to its MET-Rx brand. The bars, available in chocolate chip and peanut butter chocolate chip flavors, feature 5 grams of fiber and 28 grams of protein per serving, formulated from ingredients like rolled oats, pumpkin seeds, flaxseeds and sunflower seeds. The company also is expanding its Big 100 meal replacement bars with blueberry cobbler and mint super cookie crunch flavors.

“The launch of our Big 100 Granola Bars fills a crucial gap in the market, providing a nutritious and convenient option perfect for the morning,” said Amie Testerman, vice president of marketing at 1440 Foods. “Unlike traditional granola bars, our bars pack 28 grams of protein, offering the nutrition essential to stay energized throughout the day.”

Mars, Inc. is adding to its Kind Snacks bar line with the launch of new Kind Kids bars in two varieties: chocolate chip and blueberry muffin. The soft-baked bars are made with whole grain oats, feature 5 grams of protein per bar, are gluten-free and have no artificial flavors or colors, according to the company.

Clio Snacks has expanded its yogurt bar portfolio with mini Greek yogurt bars. The bars are formulated with whole milk yogurt, fruit and are dipped in a yogurt coating, with flavors such as strawberry banana and mixed berry.

Magic Spoon, a maker of breakfast cereals, has added to its high-protein, low-sugar, grain-free crispy rice treats line with blueberry muffin and double chocolate varieties. The blueberry muffin flavor is formulated with blueberries and coated in a white chocolatey frosting. Both new varieties boast 12 grams of protein, 1 gram of sugar and 2 grams of net carbs.

Ready, a sports and active nutrition company, has launched a line of better-for-you children’s snacks. Kids Whole Grain Protein Bars feature 6 grams of protein, 8 grams of whole grains and 20% less sugar than comparable whole grain snack bars, according to the company. The functional snack line includes flavors like chocolate chip, chocolate brownie, iced oatmeal cookie and chocolate peanut.

“As a parent, I can empathize with other parents who want to ensure they are providing convenient, wholesome snacks their kids enjoy,” said Pat Cavanaugh, chief executive officer of Ready. “That’s why we’re very excited to introduce our Whole Grain Protein Bars for Kids; a delicious, better-for-you option that combines the best of whole grains, protein and fiber, designed to support the health and vitality of children.”

Glanbia PLC has introduced Think! Minis protein snack bars. The gluten-free snacks contain 100 calories and 6 grams of protein per bar, with flavors such as chocolate chip, cupcake batter, chunky chocolate peanut and chocolate almond brownie. 

Mars, Inc. launched two product lines under its Kind Snacks brand: “Savory” and “Seeds, Fruits and Nuts.” The former line features a blend of nuts with a smokey and spicy flavor profile, the company said, and the latter line utilizes pumpkin and sunflower seeds meshed with fruit flavors.

Savory flavors include paprika nuts and mesquite smoked sea salt, roasted nuts and jalapeño, and rosemary nuts and sea salt, and the seed-based line includes flavors like strawberry sunflower seed, orange cranberry pumpkin seed and dark chocolate raspberry pumpkin seed.