27
Jun
2025
New oven-ready products have been introduced.
General Mills, Inc. brand Pillsbury has launched Big Cookies, a line of refrigerated cookie dough. The cookies are three times larger than its classic Pillsbury cookies. The cookies are safe to eat raw and are baked in 17 to 21 minutes. The cookie dough is offered in smore’s, chocolate chunk salted caramel and double chocolate cherry flavors.
“Larger, bakery-style cookies are trending right now, so we knew it was time to bring those big flavors home,” said Michelle Odland, business unit director for Pillsbury. “Perfect for anytime indulgence, Pillsbury Big Cookies help you fulfill a craving within minutes. No lines. No delivery fees. Any day of the week. Just warm, delicious cookies straight from your oven.”
Clif, a Mondelez International brand, is adding three new products to its Clif Builders line: Builders Oreo-flavored and Builders reduced-sugar crispy protein bars in almond salted caramel and peanut butter chocolate flavors. Builders Oreo-flavored features 20 grams of plant protein and the Builders reduced-sugar crispy protein bars offer 16 grams of plant protein.
“With our Builders protein bars, we’re focused on delivering purposefully crafted high-protein fuel options and developing indulgent products without artificial sweeteners,” said Saurabh Kaushik, director of brand marketing at Mondelez International. “Along with our new Oreo-flavored Builders protein bar, we’re introducing reduced-sugar crispy protein bars, offering 5 grams of sugar per bar, for those looking for delicious protein fuel with less sugar to help power their active day.”
Dan-O’s Seasoning is rolling out a line of barbecue seasonings. The Dano’s Outlaw line features sweet and tangy barbecue with tamarind, spicy barbecue and sweet Caribbean varieties, each formulated with brown sugar, sea salt and peppers.
“Dan-O’s Outlaws include ingredients we always considered off-limits,” said Dan Oliver, founder and blend officer. “While we are breaking our own rules, we truly believe we are taking flavor to new heights. Dan-O’s Outlaw blends are great for grilling, smoking, and everything in between.”
Danone North America brand Oikos is rolling out Oikos Protein Shakes. The shelf-stable and gluten-free shakes are offered in chocolate, vanilla and salted caramel flavors. Each shake offers 30 grams of protein, 5 grams of prebiotic fiber, 1 gram of sugar and vitamins A and D.
“Protein isn’t just a necessity for gym-goers looking to up their gains — it’s also for people with on-the-go lifestyles who are looking for an easy and convenient way to incorporate a nutritious protein boost into their everyday hustle,” said Rafael Acevedo, president and general manager of yogurt at Danone North America.
Chosen Foods is launching four new dressing flavors: zesty Italian, homestyle balsamic, Greek artichoke and strawberry pistachio. Additionally, the brand is reformulating its classic ranch, steakhouse Caesar and lemon garlic dressings. The dressings are formulated with avocado oil, vinegars, herbs and pear juice.
“At Chosen Foods we are committed to transforming the kitchen pantry by launching feel good, great tasting products that are made with 100% pure avocado oil and simple ingredients,” said Sarah Barnes, chief marketing officer at Chosen Foods. “There is an undeniable opportunity to transform the salad dressing category, which today mainly consists of products made with seed oils, and other suboptimal ingredients. Chosen Foods’ new salad dressings deliver uncompromised taste without any of the bad stuff. If you feel good about everything you’re putting in your salad, why shouldn’t you feel good about your salad dressing, too?”
Nestle SA is launching a new product line under its DiGiorno brand: wood fired style crust pizza. The pizza’s crust is charred and chewy and is available in four varieties: four cheese, which includes Romano, Asiago, mozzarella and Parmesan; Italian meat trio, which is formulated with pepperoni, salami, and Italian sausage; Supreme Speciale, which combines layers of pepperoni and sausage with green, yellow and red peppers and onion; and premium pepperoni.
“DiGiorno is known for consistently delivering a fresh-baked taste and crust innovation, and wood fired style crust pizza is no exception,” said Kimberly Holowiak, senior brand manager of DiGiorno. “This new crust offers everything people love about wood-fired pizza — the crisp, the chew, the char — all without ever leaving the house or using a pizza oven. This new pizza is yet another example of how we’re pushing the frozen category and meeting people’s dynamic tastes.”
General Mills, Inc. is adding new products to two of its popular snack mix lines. Its Chex Mix line is introducing Cookies & Cream Oreo Muddy Buddies, a snack mix that contains Chex cereal covered in white chocolate and dusted with Oreo cookie wafers. Its Bugles line is adding salt and vinegar Bugles.
Kind LLC brand Nature’s Bakery is debuting two new products: Oatmeal Crumble raspberry lemon bars and gluten-free strawberry fig bars. The raspberry lemon bars are plant-based, nut-free and dairy-free and feature 14 grams of whole grains per serving. The strawberry fig bars are plant-based, gluten-free, nut-free, dairy-free and non-GMO project verified.
“We’re committed to supporting our community of snackers with more delicious offerings that everyone can enjoy,” said Nazneen Motiwala, senior brand manager at Nature’s Bakery. “After extensive consumer research showing strawberry was the highest requested flavor profile among our gluten-free customers, we knew it would be the perfect addition to our lineup. Similarly, the pairing of raspberry and lemon in our new Oatmeal Crumble bars delivers a unique and fresh flavor combination that our fans have been asking for.”
Our Home brand Pop Secret is launching a line of ready-to-eat popcorn. The lineup includes double cheddar, homestyle sea salt and movie theater butter.
“The debut of Pop Secret’s ready-to-eat popcorn is a major moment — not just for the brand, but for Our Home’s mission to create craveable, high-quality snacks for every occasion,” said Deb Holt, president of commercial, go-to-market at Our Home. “Pop Secret has always been about bold flavor and buttery nostalgia, and now we’re bringing that experience to snack aisles in a new way. It’s a natural next step in our commitment to meeting people’s snacking needs with convenience, creativity, and the quality they expect from Our Home brands.”
Orkla Snacks brand Bubs is debuting in the United States in a collaboration with Mount Franklin Foods. The confectionery brand is known for its gelatin-free gummies and “foamy” textures.
“Bubs checks every box for today’s shopper — it’s fun, it’s tasty, and it’s made with high-quality ingredients,” said Dave Barnett, senior vice president of retail sales at Mount Franklin Foods. “Our retail division is uniquely positioned to scale this brand. From production to shelf, we’re ready to meet demand and grow market share.”
Nestle USA is rolling out a dill pickle pizza under its California Pizza Kitchen brand. The pizza is formulated with dill pickles, mozzarella cheese and dill seasoning on top of garlic sauce and a thin crust.
“We’re always looking for new and exciting flavor ideas to inspire our next pizzas,” said Michelle Hlivka, brand manager of California Pizza Kitchen Frozen. “As we continue to see the ongoing and quite debatable pickle craze taking over the culinary world, we knew we could deliver this ‘it’ flavor while showcasing our dedication to the exploration of exceptional taste. Between the tangy crunch of dill pickles, rich mozzarella cheese and dill over a creamy garlic sauce, this is the California Pizza Kitchen frozen take on the viral flavor profile you can enjoy at home. What can I say? It’s kind of a big dill.”
Nearly 2,500 companies exhibited at the annual event hosted by the Specialty Food Association.
Product innovations emphasized factors such as convenience.