27
Jun
2025
Product introductions feature formulations for increased energy, protein, immune health and more.
The Coca-Cola Co. expanded its Simply portfolio with Simply Pop prebiotic soda. The beverage features 25% to 30% fruit juice from concentrate, along with 6 grams of prebiotic fiber, zero added sugars, vitamin C and zinc.
Flavors include pineapple mango, lime, strawberry, fruit punch and citrus punch.
Kind, a Mars, Inc. brand, launched a line of bars. The products are formulated with five different types of grains, including oats, millets, buckwheat, amaranth and quinoa, and are intended to “provide long-lasting fuel from whole grains without sugar spikes or artificial ingredients,” according to the company.
Kind Healthy Grains bars are available in strawberry banana, pineapple mango, mixed berry and oatmeal drizzle varieties.
Incredibrew introduced four functional coffee blends. The blends include Coffee + Vitamins, a medium roast Columbian coffee infused with 10 essential vitamins and minerals; Coffee + Protein, a French roast coffee with 7 grams of protein per serving; Coffee + Collagen, a French roast infused with 7 grams of bovine collagen; and Coffee + Melatonin, a decaffeinated French roast Arabica coffee that contains 3 mgs of melatonin, 385 mgs of magnesium and 155 mgs of masinol.
“Incredibrew isn’t just about a great-tasting cup of coffee; it’s about delivering targeted health benefits to those who prioritize wellbeing,” said Chandra Holt, founder of Incredibrew. “Whether you’re seeking to improve sleep, increase protein intake, or ensure you’re getting enough vitamins and minerals, we have a blend for you, and it will make a meaningful difference in helping you achieve your wellness goals.”
Mondelez International, Inc. subsidiary Clif Bar & Co. developed a line of caffeinated bars in partnership with pro women’s basketball player Breanna Stewart and pro tennis player Frances Tiafoe. Available in vanilla almond and caramel chocolate chip flavors, the bars are formulated with 10 grams of plant-based protein and 65 mg of caffeine, equivalent to one espresso shot, per serving.
“At Clif Bar, we know that the simple step of getting started is often what takes the most energy,” said Nicolas Henault, senior marketing director of Clif Bar & Co.”
The Quaker Oats Co., a PepsiCo Inc. business, created Mighty Life, a functional multigrain cereal. Varieties include strawberry blueberry bliss, which utilizes vitamins C, D and zinc to support immune health, and very vanilla, which has vitamin D and calcium to support bone health.
Clean Simple Eats has introduced Clear Protein Soda. The caffeine-free drink features 20 grams of ultra-filtered whey protein per serving and zero artificial ingredients or sugars. The product launched in a frosted lemonade flavor, with plans to add three flavors.
“We’re thrilled to enter the soda space by offering this entirely new caffeine-free drink line to more consumers who are looking to hit their protein goals in even more ways without sacrificing quality or flavor,” said Erika Peterson, founder of Clean Simple Eats.
Genius Gourmet brought functional protein benefits to a carbonated water format and created its line of clear protein beverages. Developed to expand protein beverage applications beyond shakes, the product contains 20 grams of protein derived from whey protein isolate, 90 calories and 1 gram of carbohydrates per serving, with such flavors as blue raspberry, fruit punch and orange.
“The way consumers want to consume protein is constantly evolving,” said Pete Vas Dias, president of Genius Gourmet. “As innovators, we wanted to reimagine what functional protein looks like beyond shake-type protein drinks. Most importantly, we wanted to craft a beverage that’s accessible for everyone, whether you’re a serious athlete or a parent looking for healthier options.”
Battle Bars and Stella Blue Coffee unveiled a caffeinated protein bar collaboration. The dark chocolate espresso Battle Bar features 17 grams of protein and 100 mg of caffeine and is formulated free from canola oil, artificial sweeteners and fillers.
Nearly 2,500 companies exhibited at the annual event hosted by the Specialty Food Association.
Product innovations emphasized factors such as convenience.