Kellanova is adding to its RXBAR brand with new high protein bars available in strawberry peanut butter and vanilla peanut butter. The gluten-free, plant-based bars feature 18 grams of protein and are formulated with six ingredients. The bars are sweetened with organic agave nectar.

“In our innovation kitchen, every ingredient has to fight for its seat at the table,” said Suzy Singh, a food scientist who worked on the RXBAR High Protein bars. “Pea protein is our texture architect and protein powerhouse. Peanut butter is our flavor hero and binding agent. No ingredient gets a free ride — they all need to have a purpose in creating something that appears simple but performs like nothing else on the market. Eighteen grams of protein have never tasted this delicious.”  

Pasta Rummo has added a high protein pasta formulated with two ingredients: Maxima. Maxima pasta offers 21 grams of protein per serving and is formulated with durum wheat semolina and yellow peas.

Anheuser-Busch has collaborated with 1st Phorm and Dana White to debut Phorm Energy, an energy drink that is formulated with green tea, electrolytes, and natural caffeine. The drinks are offered in Screamin’ Freedom, Blue Blitz, Orange Fury and Grape Smash.

“With the launch of Phorm Energy, we’re bringing together two American companies based in St. Louis and Dana White — all united by a powerful commitment to brand-building, quality, innovation and meeting the evolving needs of consumers,” said Brendan Whitworth, chief executive officer of Anheuser-Busch. “This partnership is strengthened by our complementary capabilities and expertise, but it’s also driven by the amazing people and cultures that make our companies special. I couldn’t be more excited to take on the energy category with this partnership and product, and alongside our world-class distribution network and team, I can’t wait to bring Phorm Energy to consumers across the country.” 

Kodiak Cakes is adding trail bars and frozen breakfast sandwiches to its list of offerings. The trails bars offer 7 grams of protein and are formulated with chocolate, nuts, seeds and fruit. The breakfast sandwiches offer 20 grams of protein per sausage and cheddar or bacon and Colby jack sandwich.

“Kodiak has always been about fueling adventure with real, nourishing food that tastes great and powers your day,” said Valerie Oswalt, chief executive officer of Kodiak Cakes. “With the introduction of our trail bars and frozen breakfast sandwiches, we’re not just expanding our product offerings — we’re meeting our consumers where they are, whether they’re hitting the trail, racing through a busy morning, or needing a hearty, satisfying bite on the go.”

Purely Elizabeth has added gluten-free protein oatmeal to its list of offerings. The non-GMO Project verified oatmeal is formulated with 10 grams of plant-based protein per serving, 100% whole grains (oats, quinoa and buckwheat) and is flavored with dried fruit, cinnamon and maple. The vegan oatmeal is offered in apple harvest crumble, cinnamon chip banana bread and maple cinnamon roll.

“With the launch of our new protein oatmeal, I hope to offer a convenient, nourishing breakfast that truly supports our community’s wellness goals,” said Elizabeth Stein, founder and chief executive officer of Purely Elizabeth. “We created this line to make it easier than ever to get 10 grams of protein, fiber and superfood grains into your morning — without sacrificing taste. My goal is that it becomes a pantry staple for busy mornings, fueling people with real ingredients and lasting energy.”

That’s it. is unveiling a line of organic fruit crunchables. The snacks are offered in apple, apple and cinnamon, apple and strawberry and apple and blueberry varieties. The snacks are formulated with fruit and are free from added sugars, concentrates and purees.

LesserEvil Snacks is debuting organic cheese puffs formulated with cheddar and avocado oil. Consumers may choose between cowboy cheddar and blazin’ hot cheddar flavors.

“Cheese puffs are one of the most iconic, nostalgic snacks out there, but they’ve long been filled with ingredients most of us try to avoid,” said Charles Coristine, president and chief executive officer of LesserEvil. “Cheezmos take that classic experience and clean it up without compromising on taste. They’re cheesy, crunchy, and snackable, with real ingredients that are as good for you as they taste.”

Mars, Inc. is releasing grain-filled energy bars under its Kind LLC subsidiary. The bars are formulated with oats, millets, buckwheat, amaranth and quinoa. The bars are available in strawberry banana, pineapple mango, mixed berry and oatmeal drizzle.